Industry Insights

What is a Lead? Marketing and Sales Weigh In.

Is it a worthy conversation? Is it anyone with a pulse? If anything, it is the question with many, many answers and our experts each give their own take on the hot topic of the day, as our debate on Marketing Automation kicks off.

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Should eCommerce be Driving Your Customer Experience?

Amazon & eBay do not acquire business solely because of the price, it is because they offer a competitive advantage with the best customer experience... which begs the question – should you be building your digital strategy around the CMS or the eCommerce system?