Industry Insights

Who Should Take Part in the Development of a Campaign?

Sales are on the front line, interacting directly with customers to ultimately close deals. Should marketing incorporate that insight into campaign development more than they do and what’s the best approach to ensure time and resources are allocated the most effectively?

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Should eCommerce be Driving Your Customer Experience?

Amazon & eBay do not acquire business solely because of the price, it is because they offer a competitive advantage with the best customer experience... which begs the question – should you be building your digital strategy around the CMS or the eCommerce system?