When it comes to marketing, I think it would be safe to say that we have all made mistakes; from overspending or not spending enough, to investing time into a platform, message...
Find out three major reasons for the failure of CRM implementation and the ways to turn that around.
A solid digital strategy roadmap outlines both what you want to achieve and how you're going to get there. Unfortunately, many businesses, today, approach digital with a fast and...
Storytelling is marketing that puts people first, not sales. It crafts a story that puts the customer front-and-center, helping them engage with a brand, product, or service on a...
In 2018, the digital assets management (DAM) market experienced a growth explosion. According to Zion Market Research, the global DAM market is estimated to reach $8.1 billion by...
When looking at the Super Bowl, we as marketers understand that the intention of Super Bowl ads are not about driving sales, it is about the overall business of advertising and...
Our final customer interviews from the event were with Eric Black, SVP & CTO at NBC Sports Group and Playmaker Media and, Michael Mancuso, Head of Digital Analytics at Wendy’s...
To wrap up the wonderful time spent at BloomReach Connect in 2018, follow along and watch the remainder of our exclusive interviews where we had the chance to interview a few...
The launch of Aprimo Connect will enable faster enterprise integrations, streamline budget and allocation planning processes, visibility into operational data and eliminate...
We were very excited to bring back many insightful stories from some of the most innovative and talented members of the Sitecore community directly from the event floor at...
If you’re in the marketing business, you’ve probably already figured out how important Facebook is for reaching your desired audience.
As a marketer, you go where the people...
An accurate customer journey map guides marketing, sales, and operations. Defining the phases of the customer journey, as well as the desired customer experience at each phase of...
Sears Holdings, the parent company of Sears and Kmart, filed for bankruptcy early Monday morning. The 132-year old company was facing a debt payment of $134 million that it could...
L’Oréal tendered an ambitious goal, to refresh and relaunch 600-websites for 15-brands over a 3-year period. No small feat to say the least… in fact, it’s the largest...
When it comes to digital asset management, there are several ways that it can relate to your business, whether it is incorporated into your customer experience (CX) platform or...
Lithium just announced last week that they have merged with Spredfast, a digital customer engagement platform for global enterprises. By combining the two platforms, the...
Whether you are a neatnik or more of an organized chaos kind of person, you have a method of organizing the information that comes at you each day so that you can move forward...
Whether you are a solopreneur, a small business owner, or part of a giant sales force funneling business into a major corporation, attracting your ideal customers and closing...
This is a topic I am covering with Stewart Maurer, Vice President of Marketing at Crownpeak as he goes through some surprising details on how disabilities are defined, the...
In early June, Unilever took the stage at the annual Cannes Lions International Festival of Creativity to put pressure on the influencer marketing industry to provide more...
On Tuesday, Oracle announced their acquisition of Grapeshot, a platform built to help ensure ‘brand safety’ as well as contextual solutions targeting, RTB, ad-serving...