When it comes to marketing, I think it would be safe to say that we have all made mistakes; from overspending or not spending enough, to investing time into a platform, message...
Find out three major reasons for the failure of CRM implementation and the ways to turn that around.
Storytelling is marketing that puts people first, not sales. It crafts a story that puts the customer front-and-center, helping them engage with a brand, product, or service on a...
When looking at the Super Bowl, we as marketers understand that the intention of Super Bowl ads are not about driving sales, it is about the overall business of advertising and...
Our final customer interviews from the event were with Eric Black, SVP & CTO at NBC Sports Group and Playmaker Media and, Michael Mancuso, Head of Digital Analytics at Wendy’s...
If you’re in the marketing business, you’ve probably already figured out how important Facebook is for reaching your desired audience.
As a marketer, you go where the people...
An accurate customer journey map guides marketing, sales, and operations. Defining the phases of the customer journey, as well as the desired customer experience at each phase of...
Sears Holdings, the parent company of Sears and Kmart, filed for bankruptcy early Monday morning. The 132-year old company was facing a debt payment of $134 million that it could...
When it comes to digital asset management, there are several ways that it can relate to your business, whether it is incorporated into your customer experience (CX) platform or...
Whether you are a solopreneur, a small business owner, or part of a giant sales force funneling business into a major corporation, attracting your ideal customers and closing...