The term ‘data journalism’ has significantly evolved since it hit first the world of news media, then marketing, and now, the ever-popular domain of analytics. In today's modern...
Business operations, for any company, can always be improved. In today’s competitive and fast-moving landscape, effectiveness and efficiency are critical. It can either make you...
Social media is used as a catalyst for growing your company's presence and your bottom line. Today, most businesses are active on social media. It could be said that if your...
When it comes to marketing, I think it would be safe to say that we have all made mistakes; from overspending or not spending enough, to investing time into a platform, message...
Search engine optimization. These three words have a considerable impact on any business. In my opinion, search engine optimization is one of the—if not the—most difficult of...
Increasingly, businesses are utilizing data and predictive analytics to map the buying cycle and identify their target audience’s buying behavior to ideally optimize every point...
If you are an entrepreneur, web manager, marketer, or just generally involved in digital, then you know just how vital an optimized website is to attract traffic and convert your...
Growing your brand takes time and focus. Social media marketing can help you attract new customers and keep old or current ones engaged.
What do Apple, Lush, Disney, and Las Vegas have in common? They offer memorable, customized experiences. Today’s business currency is the consumers’ attention and time.
What is Content Optimization? Content optimization is a method to improve a site’s digital assets and pages through optimization to make it more attractive, unique, useful, and...
We reviewed the best digital marketing stats we have seen thus far in 2019 for mobile, search engine marketing, and email marketing. For the second installment of our two-part...
There is no doubt that Instagram is one of the most powerful social media platforms today. Whether you are an influencer, a digital marketing strategist, or just a social user...
Digital marketing changes at a rapid pace which makes it difficult for marketers and business owners to keep up with the latest industry trends. From market research, UI/UX...
This 2019, expect to see more videos on your social media feeds and updates! Companies and businesses have taken notice of the overwhelming number of customers who prefer to...
Dennis is the CTO of a digital marketing company named BlitzMetrics; they actually collaborate with young adults in schools on digital marketing matters. He is somewhat of an...
GoodFirms surveyed over 100 digital marketing experts to understand what the most difficult online marketing methods that are also the most effective are? The results of this...
Stackline, a retail intelligence company, and one of Amazon’s largest advertisers announced a new AI module that gives brands visibility into the performance of US$4 billion in...
In the second installment of our four-post series, we dive into the report from GoodFirms on their ultimate guide on eCommerce apps. Missed our first post in this series? Take a...
GoodFirms recently conducted a survey of over 100 SEO companies, experts, and gurus to learn what strategies, techniques, and trends they recommend, as well as the challenges...
With all of the various platforms, each of which has its own way of calculating its data, attempting to juggle this dispersed information can become overwhelming. Thankfully...
Getting started with benchmarking isn’t a daunting task. As part of your overall evaluation of your marketing efforts, most of the work has been documented – it's just putting it...
Hootsuite, a social media management platform, announced the appointment of Ryan Donovan, as their new SVP of Product Development and Technology. Ryan joined Hootsuite as a...
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