Lynette Sawyer - Articles
9 Apr 2019
In the third of our four-post series, we delve into the report from GoodFirms on website design stats and trends for small businesses. Today, users are dependent on online...
8 Apr 2019
In the second installment of our four-post series, we dive into the report from GoodFirms on their ultimate guide on eCommerce apps. Missed our first post in this series? Take a...
2 Apr 2019
GoodFirms recently conducted a survey of over 100 SEO companies, experts, and gurus to learn what strategies, techniques, and trends they recommend, as well as the challenges...
1 Apr 2019
Another year, another algorithm. Almost every year, and sometimes twice a year, marketers must work with the search giants to change the algorithms and metrics to keep atop of...
25 Mar 2019
The inaugural Sitecore Experience event is happing in London on April 3, 2019. Oh, you haven’t heard of it? Well, that may be because it’s the first ever event—though likely not...
18 Mar 2019
Market share is becoming a factor in businesses deciding which software to select, whether you are best-in-breed or a best-in-suite. But, who controls the market? Let’s talk...
12 Mar 2019
You may be wondering what Marie Kondo and her show have to do with an article on digital marketing? It may seem like nothing, but let's take a more in-depth look.
4 Mar 2019
From product interfaces, onboarding processes, and even content presentation, all depend on new design strategies to provide a quality and user-focused experience design as well...
25 Feb 2019
Getting started with benchmarking isn’t a daunting task. As part of your overall evaluation of your marketing efforts, most of the work has been documented – it's just putting it...
19 Feb 2019
By now, most marketers and businesses are aware of influencer marketing - the strategy of marketing to a specific group usually consisting of celebrities, bloggers, or industry...