Lynette Sawyer - Articles
13 Feb 2019
When looking at the Super Bowl, we as marketers understand that the intention of Super Bowl ads are not about driving sales, it is about the overall business of advertising and...
7 Feb 2019
Fast forward to today, businesses have completely altered the way they manage their IT requirements and products and services have undergone a lot of innovation and expansion. A...
28 Jan 2019
Since our last post, CMS systems have rapidly progressed and increasingly integrated with more recent technologies like analytics, artificial intelligence (AI), machine learning ...
21 Jan 2019
With the amount of data available, and how it can grow exponentially, one of the best solutions is to adopt a business intelligence (BI) strategy, however, businesses have been...
14 Jan 2019
In this post, I discuss some of the top 10 lessor known web content management platforms that are part of this ever-growing market. Forgo the big brand names and choose one that...
9 Jan 2019
As 2018 has come and gone, we want to take a few moments to reflect on a few of the highlights in digital marketing this past year. At the same time, we want to offer insight on...
28 Dec 2018
Tis the season to take time off.... Isn’t that how it goes? Many of you are more than likely taking some much-needed time of over the holidays, but that doesn’t mean your content...
18 Dec 2018
More and more digital marketing tools have moved towards the “efficiency model” – whether its better integrations, a better user interface or a new platform that will reduce the...
14 Dec 2018
“Content is King”. I know, I know, we have all heard this phrase. But let's face it, it still rings true today and content is king.... or to put it “something preeminent in its...
10 Dec 2018
No matter what type of business you have, Instagram is a popular and growing marketing and customer retention platform, with over 25 million businesses connecting to customers...