Lynette Sawyer - Articles
27 Nov 2018
You may have your business name chosen, know your products, chosen a delivery model and pricing and have your launch planned, but do you have the best eCommerce platform for your...
19 Nov 2018
Recently, Forrester released its 33-criterion evaluation of The Forrester Wave: CRM Suites, Q4 2018 and highlighted the top 11 providers that matter most and how they stack up...
12 Nov 2018
It seems that online retail is now the new mainstream commerce model. The ease of buying, shipping and the sheer vast availability of retailers – from mom and pop local shops, to...
7 Nov 2018
Today, based on multiple sources of research, surveys, and analytics, it is estimated that there are almost two billion websites online. To be more accurate, the Web Server...
29 Oct 2018
There is a long list of marketing platforms out there, and while many provide the same features, and others are specific in nature, in this post we explore the comparisons...
22 Oct 2018
Many will debate that the MVP is dead, and the MMP and MLP are alive, but when it comes to launching a new product, understand the foundations of these developments, their pros...
12 Oct 2018
What is User Testing? - As defined by crazyegg, “User experience testing is the process of testing different aspects of user experience to determine the best way for a website...
2 Oct 2018
Before the Mad Men era, there were only a few powerhouse agencies that brands could partner with to yield results from a memorable poster, radio spot or print ad. Fast forward to...
25 Sep 2018
Creating personas is a very powerful and rewarding approach to help increase the usability and client centricity of any web site or digital product. As a designer – who has...
18 Sep 2018
It’s the modern-day tale of David vs. Goliath as to who will win the fight within the CRM enterprise market. HubSpot recently announced at the INBOUND 18 Marketing Conference...