March 6, 2019
In today’s competitive business environment, nothing matters more than how a customer values your relationship with them. Customers want to be engaged in a personalized, meaningful way that shows your organization understands who they are and what they want.
January 30, 2019
A recent report by the research firm indicates that a corner may have been turned for marketing budgets. Marketers are now spending more on marketing technology than on salaries for internal staff.
December 24, 2018
While it’s a nice idea to think that you can convert a customer with one piece of content, those instances are few and far between. Back in 2015, Salesforce shared that it takes anywhere from 6 to 8 touchpoints to generate a viable sales lead. Given that the dynamics of...
June 14, 2018
With the explosion of new technologies, digital marketing has become both a marketer’s dream and their nightmare. From the creation of a connected digital world with desktop access to a mobile-heavy, device-responsive, persona-driven, data-collecting world, marketers today...
March 14, 2018
Nobody ever said running an online e-commerce store was going to be easy. With orders to create and send, a website and store to maintain, a blog to run, customer queries to deal with, payments to track, social media accounts to manage and so on and so forth, it’s easy to...
August 14, 2018
HubSpot Brings Bots, Live Chat, and Team Email to Growing Businesses for Free with Launch of Conversations HubSpot today extended its commitment to help millions of businesses grow better with the launch of Conversations . The new tool is available as part of HubSpot’s...
June 8, 2018
On Monday, Microsoft made an official announcement that they are acquiring GitHub in a deal valued at a casual $7.5 billion. GitHub is the world’s leading open-sourced software development platform with more than 28 million developers who learn, share and collaborate...
November 24, 2016
Forrester published The Forrester Wave: Lead-To-Revenue Management Platform Vendors, Q4 2016 . Of the 11 vendors Forrester evaluated for the lead-to-revenue management (L2RM) report, Act-On, Adobe, IBM, Marketo, and Oracle lead the pack; bpm'online, HubSpot, Salesforce...
September 28, 2021
Contributor article by Thomas Peham
March 13, 2019
Think about all the times you've signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you've even taken a class on General Assembly.