March 18, 2019
Hands up! How many of you use a piece of digital marketing software daily? Now, how many of you based your decision to use a piece of software because of its global market share? I am sure many of you put your hand down on that question. Still, market share is becoming a...
February 19, 2019
RocketDocs, a business-to-business software development company, has launched a breakthrough SaaS platform that provides a seamless FullScale Response Value Chain™ to help companies better manage vast amounts of content to increase profitability.
February 25, 2019
How are we doing? How do we compare against our competitors? What’s the return on investment for our digital marketing efforts? Any marketer will experience one, if not all of these questions daily. The answer? Benchmarking. Benchmarking is both a process and a research...
January 7, 2019
Elastic Path waited just seven days into 2019 to set an exciting tone for their upcoming year. Today it was announced that John Bruno, former senior analyst at Forrester and lead author of Forrester’s 2018 B2B eCommerce playbook officially joined the leadership team at...
January 18, 2019
Building a website is easier than ever. It is the foundation of your digital strategy and is one of the most effective means of advertising your products.
December 3, 2018
What happens when 80 senior marketing leaders come together to talk about revenue marketing and ROI? Amazing insights, that’s what! Here’s what marketing leaders find most challenging about revenue marketing and tracking ROI.
December 7, 2018
No marketing manager today is satisfied with his or her website. Whether the sticking point is usability or conversions, there is always room for improvement. When I’m presenting at a conference, I always say to the crowd, “Raise your hand if you’re satisfied with how your...
December 10, 2018
While the weather outside is getting frightful, and we’re inside by the fire that is delightful (or sitting on a beach if we’re lucky), most retail brands experience an incredibly high volume of sales at this time of year. ‘Tis the season for giving.
March 21, 2018
With the ever changing digital landscape, what does the future hold for content marketing? Since digital technology is getting cheaper and more readily available, people are using mobile phones and tablets more to interact with content. Video marketing can no longer be...
August 28, 2017
Part 1 – Pre-Campaign Alignment
First year business classes will teach you through various anecdotes that marketing and sales teams are different beasts, traditionally moving in different directions in the average company. History , however, does not have to repeat...