Dumb Data is Out. Smart Data is In.
As organizations of all shapes and sizes start to understand the possibilities of big data, a hard fact quickly rises to the top through analytics – Data is only useful if it's relevant at a specific place and time.
The remaining pile of (big) data is no longer relevant to the situation and becomes “dumb” data. So the real challenge is to turn dumb data into smart data, or more accurately, relevant, useful, actionable, intuitive, digestible and interactive information provided to the right person at the right time.
So how does one turn big data into smart data? On March 26th, Butch Stearns and Scott Liewehr explore the big /smart data decision and why analytics is simply too valuable a driver of improvement for any organization to ignore.