The Evolution of Web Engagement
Some say Web Engagement Management (WEM) is a content management marketing ploy; just another useless buzzword. Some people don’t understand what the phrase means. Regardless, WEM is an important change in the way organizations build and utilize content management systems. WEM involves real technology evolution, but it’s also a framework for how an organization brings together its resources to optimize their digital presence. It is a natural evolution for how business must be conducted in today's connected world.
On September 25th (tentative), Butch Stearns and Scott Liewehr take a look at the evolution of WEM for those customers and visitors that are demanding more from their digital experiences.