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The Marketing Automation Disconnect... Sales vs Marketing

Thursday, November 10th @ 12:30pm ET / 9:30am PT


Most of the top content management platforms have integrated marketing suites, ranging from the very basic to highly complex marketing automation solutions. Although, these tools allow for deep integrated inbound marketing strategies to provide “true” result driven returns, sales and marketing departments don’t always agree on what a true “hot-lead” is, let alone when a prospect should change hands.  Read More

Headline News

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Content Without Access is Worthless!
Headline News

Why Did OpenText Buy EMC's Enterprise Content Division?

After buying HP’s customer management software unit earlier this year, OpenText has agreed to acquire Dell’s Enterprise Content Division, including Documentum for $1.62 billion in a deal that, the companies say, will allow them to focus on their core missions.

Sitecore Launches Sitecore Experience Platform

Sitecore debuted an upgrade to its flagship product — Sitecore Experience Platform 8.2, and while it's the most significant launch since 8.0, with many, many new features – essentially they are all variations of one theme, getting to market faster.

ECM Platform Developer Nuxeo Raises $20 Million

The New York- and Paris, France-based open source enterprise content management developer Nuxeo received a $20 million investment from Goldman Sachs. This adds to the $10 million commitment by Kennet Partners announced in June, for a total of $30 million in funds.

Featured Topic

Content Without Access is Worthless!

Search is not just search any more. It is the art and science of making content easy to find and achieving that ultimate “Findability”. Properly implemented, enterprise search creates an easily navigated interface for entering, categorising and retrieving data securely.

Vendor Spotlight

Sitecore Reviewed by Laura Myers

On the heels of the annual Sitecore Symposium, Laura elaborates on how Sitecore is single-handedly changing the digital marketing landscape and she gets a chance to hear from Heather MacFayden, VP at Falcon Software, to answer the bold question, why pick Sitecore?

CMS Insider

How Does a CMS Support Omnichannel?

The more channels that emerge for customer engagement, the more omnichannel strategy becomes important, and content is arguably, the heart and soul of every strategy. How does a CMS support omnichannel? Scott Leihwehr answers that question.

Full Show

Content Without Access is Worthless!

Watch the full 60-min CMS-Connected Show including 5 News Stories, Featured Topic, Vendor Spotlight and CMS Insider with hosts Tyler Pyburn & Scott Liewehr and special guests Lou Jordano, Laura Myers & Heather MacFayden.

We're in the Emerald City for SharePoint Fest 2016
Event Kick-Off

SharePoint Fest Seattle 2016

David Wilhelm, president of SharePoint Fest, takes some time to discuss where it all began, how they work hand in hand with Microsoft, and why SharePoint Fest offers the most up to date, easily accessible training for all things SharePoint and Office 365.


Ben Niaulin, SharePoint MVP, Discusses Sharegate

Ben Niaulin, SharePoint MVP, tells us how Sharegate came to be, why it is different than other migration tools, how it remains relevant in an organization post-migration, and how they utilize conferences like SharePoint Fest to connect with and listen to their audience.

SharePoint is Focused on Creating an Experience

Chris McNulty, Senior Product Manager at Microsoft, goes in-depth on when and how an organization should move to SharePoint online, and how the future is focused on the creation of compelling experiences to go beyond user adoption and truly engage users.

SharePoint, Office 365 and the Hololens

We spotted Joe Dunn with his Hololens at the event, and upon speaking with him learned he has some fantastic ideas on how it can transform the way everyone is working right now, and the exciting possibilities for technology integration in the future.

New Product Release at Microsoft Ignite

Chris Johnson from Hyperfish, a new start-up company in the Office 365 space, tells us about their new product that is designed to make your directory data and people data more easily accessible to make various Office 365 tools come alive.

The SharePoint and Office 365 Support Community

Tom Resing, a Content Developer with Microsoft, tells us how important feedback is from customers, how they work with these responses to better the Office 365 experience, and how they look for positive tips from customers to share amongst the community of fellow users.

Nintex, the World Leader in Workflow Automation

Nintex is a company that has been in the SharePoint ecosystem for more than 10 years. Mike Fitzmaurice tells us at Nintex, they feel by empowering the individual it empowers the organization, and prepares employees to tackle problems together.

Event Wrap Up

SharePoint Fest Seattle 2016 Wrap-up - David Wilhelm

We catch David Wilhelm as the event winds down to discuss some of the feedback he received from attendees of this event, and how the content of each event is enriched by the almost minute to minute evolution SharePoint and Office 365 are known for.

Should eCommerce be Driving Customer Experience?
Headline News

IT Spending is Flat According to Gartner Report

IT spending is forecasting to be flat for the rest of 2016 due to cutting costs rather than growing budgets, says Gartner. They're turning to cost optimization efforts such as SaaS, voice over LTE and digital personal assistants to save money and simplify operations.

Sitecore Partners with Microsoft

Sitecore and Microsoft recently announced they plan to expand their strategic alliances to enrich Sitecore’s Microsoft Azure cloud offerings over the next two years, allowing customers the full speed and scale of a powerful cloud platform for their digital transformation.

OpenText Takes Aim at IBM

OpenText CEO Mark Barrenechea called out IBM’s cognitive learning engine for its closed ecosystem of deployment and development and urged enterprises to instead invest in his company’s future cognitive analytics technology.

Coveo Makes $5M Investment in Montreal Operations

Coveo announced a $5 million investment for an office in Montreal, expanding beyond its current offices in Quebec City, San Francisco, and Amsterdam. The new office will open in the heart of Montreal's Innovation District in December creating over 50 new highly qualified jobs.

UK’s Cross-Border eCommerce Role After Brexit

The UK is one of the largest eCommerce markets in the world, with online sales constituting more than $174 billion. What will Brexit mean for the eCommerce market, and for cross-border ecommerce that involves UK merchants and buyers? Analyst Scott Liewehr tells us more.

Featured Topic

Should eCommerce be Driving Your Customer Experience?

Amazon & eBay do not acquire business solely because of the price, it is because they offer a competitive advantage with the best customer experience... which begs the question – should you be building your digital strategy around the CMS or the eCommerce system?

Vendor Spotlight

SDL Web 8 Reviewed by Amy Martyn

A year and a half ago SDL combined 5 of their previous products to make up the new SDL Web. Amy Martyn gets the inside scoop on this strategic decision to simply their product offering, and hears from Dominique LaBlond, CTO of Tahzoo, one of SDL's largest partners.

CMS Insider

Are You Ready for the GDPR?

"No" was the answer offered by the majority of participants who attended Digital Clarity Group's webinar on EU’s recently adopted General Data Protection Regulation. DCG's goal was to find out where organizations are today with their knowledge and to assess the readiness to comply.

Managing Content Chaos with Digital Governance
Headline News

Salesforce Buys its Way into eCommerce

Earlier this month CMS-Connected reported on Salesforce buying its way into eCommerce with the Demandware acquisition, the largest deal in its history for $2.8 billion in cash. Hear what analyst, Scott Liewehr has to say.

Bezos’ Digital Revolution Pays Off

Amazon CEO Jeff Bezos, who bought The Washington Post with $250 million of his personal fortune in August 2013, has led the once-proud newspaper into the digital future through developing the digital content management system, called Arc Publishing.

UBM Acquires Content Marketing Institute

There was big news in the content marketing industry this month, as UBM, a London-based global organizer of B2B events and marketing, acquired The Content Marketing Institute for $17.6 million plus performance bonuses.

German CMS Contentful to Open US Office

Berlin-based Contentful, the API-driven content management developer platform, announced it has secured $16.8 million to help open up offices in the US. Scott Liewehr, tells us what impact Contentful will have on the US marketplace.

Marketo Acquired by Vista Equity Partners

Earlier this month CMS-Connected interviewed DCG’s Cathy McKnight, to discuss what the future holds for Marketo’s business, customers, and competitors, after the marketing automation provider went private with an almost $1.8 billion acquisition by Vista. See the unheard commentary from our hosts.

Featured Topic

Managing Content Chaos with Digital Governance

Recorded on location at the oldest ballpark in MLB ... the historic Fenway Park, our hosts welcomed Digital Governance Advisor & Author, Lisa Welchman to discuss content chaos and best practice digital governance solutions.

Vendor Spotlight

SharePoint 2016 reviewed by Amy Martyn

SharePoint unveiled a new cloud-first, mobile-first vision at the Future of SharePoint event. Hear from tech insider, Amy Martyn from Falcon-Software as she explains which features have been released so far and what people are saying. Amy also interviewed the CRO of Akumina, David Maffei to get his insight into SharePoint 2016.

CMS Insider

Does Microsoft's LinkedIn Acquisition Make Sense?

Microsoft announced that it has acquired LinkedIn with some 433 million users, in an all-cash transaction for a jaw-dropping price of $26.2 billion. Our CMS Insider, Scott Liewehr gives us his in-depth insight on the Microsoft Acquisition of LinkedIn.

Full Show

Managing Content Chaos with Digital Governance

Watch the full 60-min CMS-Connected Show including 5 News Stories, Featured Topic, Vendor Spotlight and CMS Insider with hosts Tyler Pyburn & Scott Liewehr and special guest Lisa Welchman, Amy Martyn & David Maffei.