Lonely Planet is reinventing their online presence. To accomplish developing the customized solutions they need, they have partnered with Acquia.
When it comes to marketing, I think it would be safe to say that we have all made mistakes; from overspending or not spending enough, to investing time into a platform, message...
Search engine optimization. These three words have a considerable impact on any business. In my opinion, search engine optimization is one of the—if not the—most difficult of...
Find out three major reasons for the failure of CRM implementation and the ways to turn that around.
There’s little need for an introduction to Sitecore. As one of the most prominent leaders in digital experience management software, Sitecore is known for its ability to combine...
A solid digital strategy roadmap outlines both what you want to achieve and how you're going to get there. Unfortunately, many businesses, today, approach digital with a fast and...
I was fortunate to sit down with various members of the Crownpeak executive team to discuss their visions for success in 2019, challenges their customers are facing with the...
As a major player in the global DAM market, Digizuite provides robust digital asset management solutions to businesses and organizations. Recently, the Denmark based company has...
Another year, another algorithm. Almost every year, and sometimes twice a year, marketers must work with the search giants to change the algorithms and metrics to keep atop of...
Within this article, I speak with six of these vendors: Coremedia, BloomReach, Episerver, Acquia, Crownpeak and Sitecore to hear their comments on their ranking but in addition...
Getting started with benchmarking isn’t a daunting task. As part of your overall evaluation of your marketing efforts, most of the work has been documented – it's just putting it...
If omnichannel confuses you, you’re not alone. Nevertheless, it is decidedly worth figuring out. Few other strategies are as intricate in execution, and equally as valuable to a...
With the amount of data available, and how it can grow exponentially, one of the best solutions is to adopt a business intelligence (BI) strategy, however, businesses have been...
Our final customer interviews from the event were with Eric Black, SVP & CTO at NBC Sports Group and Playmaker Media and, Michael Mancuso, Head of Digital Analytics at Wendy’s...
As marketers, our role isn’t just to build strong, trusting customer relationships now but to keep up with the changes – enabling brands, strategies, and our stories to evolve...
It’s been a big month for independent customer experience agency Hero Digital. With its roots in Silicon Valley, Hero Digital has experienced the same kind of accelerated growth...
The time I spent at Sitecore Symposium 2018 was full of many great conversations both on camera and off. More than a few of those conversations were with those on site from...
It's not very hard to find a laundry list of which digital marketing trends will be clutch for brands in 2019 and often, you'll see carryover for what was predicted to be...
It’s a nice idea for a business to say they’re customer-obsessed but who is really? We hear all the time how brands want to be customer-obsessed and many proclaim that they are...
Sears Holdings, the parent company of Sears and Kmart, filed for bankruptcy early Monday morning. The 132-year old company was facing a debt payment of $134 million that it could...
I am sure you have seen many SEO bloggers claim that SEO is dead, or that SEO is dying, but that is not the case at all. As long as search engines exist then SEO will be needed...
Before the Mad Men era, there were only a few powerhouse agencies that brands could partner with to yield results from a memorable poster, radio spot or print ad. Fast forward to...
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