Just because you don’t have a product like GoPro that users are dying to post the pictures when they purchase one doesn’t mean B2B brands can’t cash in on UGC. So the question is...
Hootsuite, the social media management platform, has decided to expand its focus to include social advertising operations by acquiring Facebook ads manager AdEspresso. In...
Many online retailers feel that they would be defeated if they do not sell through Amazon despite the major downsides to relying too heavily on the e-commerce giant. However, the...
One of the new features Kentico released particularly piqued our special attention, and therefore, Laura sat down with Mark Raymond, Territory Sales Manager at Kentico to inquire...
Did you know that only 29% of companies have a multi-year digital roadmap to guide their digital transformation evolution? We, here at CMS-Connected, often get asked questions...
When it comes to selling technology, there are almost as many selling methods as there are technology types. One methodology that is getting a lot of airtime these days in the...
A Walker Sands study with 335 U.S. marketers on the subject of marketing technology adoption unveiled that more than double the number of marketers now call their companies...
In the first two parts of this series – “Creating a White Paper that Will Generate Leads” I hope I emphasized the importance of creating content with shareability in mind first...
The recent Episerver study, “Reimagining Commerce,” finds that ninety-two percent of over 1,110 U.S. consumers surveyed visit a brand’s website for the first time to do research...
Last week, Medium laid off 50 employees in non-engineering roles which made up about one-third of the staff, and are shutting down its offices in New York and Washington, D.C in...
Gartner predicts that by 2017, 75 percent of enterprises will have more than four diverse automation technologies within their IT management portfolios, up from less than 20...
he CRM giant announced new enhancements to the Salesforce Marketing Cloud based on its recent acquisition of Krux, a data management platform (DMP), and its artificial...
One of the main benefits of practicing content marketing vs. traditional digital marketing is that content inherently contains the potential for brand evangelism; it’s basically...
If I can go ahead and buy my stuff through Amazon, why would I bother to visit the brand site? Well, I wouldn’t unless I think that there is a valuable differentiator. Then, what...
Marketers are spoiled for choice when it comes to the endless array of tools and platforms to choose from to help them better understand prospects and generate leads.
Forrester published The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q4 2016. Of the 11 vendors Forrester evaluated for the lead-to-revenue management (L2RM...
Eric Berridge, CEO of Bluewolf, an IBM Company, has a new book out called "Customer Obsessed". I could not pass up an opportunity to read a book that looks at how organizations...
One thing I notice that a lot of marketers like to do is follow orders. Whether it’s repeating the practices of a previous marketing team, doing whatever their sales team asks...
Pick up any literature focused on marketing functions in the business world. A common theme is always the struggle between marketing teams and their age-old rivals, the sales...
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12 Nov 2016
Before your platform is racing down the automation highway, who and what should drive it? How do you address which features you turn on and when, and to what degree does the...
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11 Nov 2016
Is it a worthy conversation? Is it anyone with a pulse? If anything, it is the question with many, many answers and our experts each give their own take on the hot topic of the...
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11 Nov 2016
Are sales teams a bridge, or a roadblock on the customer journey? Our experts explain how timing and strategic alignment are key for all to utilise marketing automation as a...
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