Social media is used as a catalyst for growing your company's presence and your bottom line. Today, most businesses are active on social media. It could be said that if your...
When it comes to marketing, I think it would be safe to say that we have all made mistakes; from overspending or not spending enough, to investing time into a platform, message...
Growing your brand takes time and focus. Social media marketing can help you attract new customers and keep old or current ones engaged.
We reviewed the best digital marketing stats we have seen thus far in 2019 for mobile, search engine marketing, and email marketing. For the second installment of our two-part...
There is no doubt that Instagram is one of the most powerful social media platforms today. Whether you are an influencer, a digital marketing strategist, or just a social user...
Digital marketing changes at a rapid pace which makes it difficult for marketers and business owners to keep up with the latest industry trends. From market research, UI/UX...
This 2019, expect to see more videos on your social media feeds and updates! Companies and businesses have taken notice of the overwhelming number of customers who prefer to...
Dennis is the CTO of a digital marketing company named BlitzMetrics; they actually collaborate with young adults in schools on digital marketing matters. He is somewhat of an...
GoodFirms surveyed over 100 digital marketing experts to understand what the most difficult online marketing methods that are also the most effective are? The results of this...
Stackline, a retail intelligence company, and one of Amazon’s largest advertisers announced a new AI module that gives brands visibility into the performance of US$4 billion in...
In the second installment of our four-post series, we dive into the report from GoodFirms on their ultimate guide on eCommerce apps. Missed our first post in this series? Take a...
GoodFirms recently conducted a survey of over 100 SEO companies, experts, and gurus to learn what strategies, techniques, and trends they recommend, as well as the challenges...
With all of the various platforms, each of which has its own way of calculating its data, attempting to juggle this dispersed information can become overwhelming. Thankfully...
Getting started with benchmarking isn’t a daunting task. As part of your overall evaluation of your marketing efforts, most of the work has been documented – it's just putting it...
Hootsuite, a social media management platform, announced the appointment of Ryan Donovan, as their new SVP of Product Development and Technology. Ryan joined Hootsuite as a...
By now, most marketers and businesses are aware of influencer marketing - the strategy of marketing to a specific group usually consisting of celebrities, bloggers, or industry...
When looking at the Super Bowl, we as marketers understand that the intention of Super Bowl ads are not about driving sales, it is about the overall business of advertising and...
It’s no longer a question of the creative, right-brained people pitted up against the more data-driven left-brained folks. Those two strengths need to run in parallel within each...
As marketers, our role isn’t just to build strong, trusting customer relationships now but to keep up with the changes – enabling brands, strategies, and our stories to evolve...
Tis the season to take time off.... Isn’t that how it goes? Many of you are more than likely taking some much-needed time of over the holidays, but that doesn’t mean your content...
With 2018 nearing the end and 2019 is just around the corner we should start thinking about our social media strategy for 2019. Essentially the goal is to gain a broader...
“Content is King”. I know, I know, we have all heard this phrase. But let's face it, it still rings true today and content is king.... or to put it “something preeminent in its...
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