Nowadays, it is relatively simple to create an e-commerce site with minimal efforts and costs, but managing an online business is not just about selling your products and services.
In 2018, the digital assets management (DAM) market experienced a growth explosion. According to Zion Market Research, the global DAM market is estimated to reach $8.1 billion by...
Market share is becoming a factor in businesses deciding which software to select, whether you are best-in-breed or a best-in-suite. But, who controls the market? Let’s talk...
The start to 2019 hasn’t slowed down for the open source software provider, Alfresco. I connected with both Tony Grout, Chief Product Officer and Brigid MacDonald as Chief People...
You may be wondering what Marie Kondo and her show have to do with an article on digital marketing? It may seem like nothing, but let's take a more in-depth look.
I came across a thought-provoking report entitled: 2019 Loyalty Barometer Report – HelloWorld which not only dives into consumers’ true feelings about reward programs but also...
Within this article, I speak with six of these vendors: Coremedia, BloomReach, Episerver, Acquia, Crownpeak and Sitecore to hear their comments on their ranking but in addition...
Getting started with benchmarking isn’t a daunting task. As part of your overall evaluation of your marketing efforts, most of the work has been documented – it's just putting it...
By now, most marketers and businesses are aware of influencer marketing - the strategy of marketing to a specific group usually consisting of celebrities, bloggers, or industry...
If omnichannel confuses you, you’re not alone. Nevertheless, it is decidedly worth figuring out. Few other strategies are as intricate in execution, and equally as valuable to a...
In November of last year, Gabriella and I were invited on the Commerce Tomorrow podcast to join Dirk Hoerig and Kelly Goetsch to discuss the intersection of content and commerce,...
When looking at the Super Bowl, we as marketers understand that the intention of Super Bowl ads are not about driving sales, it is about the overall business of advertising and...
It was an exciting end to 2018 for Acquia. To hear more about their accomplishments and how Acquia achieved such great success in 2018, I was lucky enough to gain insight from...
The easy part is defining the intended message within a content campaign, the meat of the initiative. The hardest part is dressing up that message up in a variety of unique ways...
I was eager to speak with established expert in the field, Kenneth Sanford, Data Science Consultant & Adjunct Professor of Business Analytics at Gatton College of Business and...
With the amount of data available, and how it can grow exponentially, one of the best solutions is to adopt a business intelligence (BI) strategy, however, businesses have been...
It’s no longer a question of the creative, right-brained people pitted up against the more data-driven left-brained folks. Those two strengths need to run in parallel within each...
Our final customer interviews from the event were with Eric Black, SVP & CTO at NBC Sports Group and Playmaker Media and, Michael Mancuso, Head of Digital Analytics at Wendy’s...
To wrap up the wonderful time spent at BloomReach Connect in 2018, follow along and watch the remainder of our exclusive interviews where we had the chance to interview a few...
As marketers, our role isn’t just to build strong, trusting customer relationships now but to keep up with the changes – enabling brands, strategies, and our stories to evolve...
Tis the season to take time off.... Isn’t that how it goes? Many of you are more than likely taking some much-needed time of over the holidays, but that doesn’t mean your content...
It’s a nice idea to think that you can convert a customer with one piece of content, but those instances are few and far between. This is why our last podcast of 2018 focuses on...
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