Gartner predicts that by 2017, 75 percent of enterprises will have more than four diverse automation technologies within their IT management portfolios, up from less than 20...
Marketo, a cloud marketing solutions platform provider, announced a multi-year collaboration agreement with the public cloud giant Google Cloud that will see the vendor migrating...
Considering securing more budget has always been a pressing challenge for marketing globally, working with smaller budgets doesn't mean marketers should settle for reduced...
The most common struggle is collecting, analyzing, and acting on feedback. In other words, most businesses that primarily focus on customer experience haven’t quite figured out...
Earlier this year, after surveying 291 B2B organizations, a study by the research firm SiriusDecisions’ found that the majority of B2B content creation investment is executed...
Every year, Gartner publishes The Magic Quadrant for Web Content Management, and the industry waits to see where those little blue dots will move about, as a reflection of...
Earlier last month, as a CMS-Connected tech reporter, I was invited to attend the Boston edition of the 2017 Kentico Roadshow to capture the buzz directly from the event floor...
Marketing automation comes into play as it helps organizations tackle a lack of familiarity by creating highly personalized and relevant content, tracking engagement and...
Marketo Inc, a cloud marketing solutions platform provider, announced the public availability of Marketo's next generation Engagement Platform. The platform, is powered by a new...
One of the new features Kentico released particularly piqued our special attention, and therefore, Laura sat down with Mark Raymond, Territory Sales Manager at Kentico to inquire...
A Walker Sands study with 335 U.S. marketers on the subject of marketing technology adoption unveiled that more than double the number of marketers now call their companies...
Gartner predicts that by 2017, 75 percent of enterprises will have more than four diverse automation technologies within their IT management portfolios, up from less than 20...
he CRM giant announced new enhancements to the Salesforce Marketing Cloud based on its recent acquisition of Krux, a data management platform (DMP), and its artificial...
Marketers are spoiled for choice when it comes to the endless array of tools and platforms to choose from to help them better understand prospects and generate leads.
Forrester published The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q4 2016. Of the 11 vendors Forrester evaluated for the lead-to-revenue management (L2RM...
12:04
12 Nov 2016
Before your platform is racing down the automation highway, who and what should drive it? How do you address which features you turn on and when, and to what degree does the...
6:38
11 Nov 2016
Is it a worthy conversation? Is it anyone with a pulse? If anything, it is the question with many, many answers and our experts each give their own take on the hot topic of the...
8:25
11 Nov 2016
Are sales teams a bridge, or a roadblock on the customer journey? Our experts explain how timing and strategic alignment are key for all to utilise marketing automation as a...
7:37
11 Nov 2016
The perception of success within an organisation can be very different depending on the team you talk to, how do you measure the ROI of the differing teams and beyond that, how...
6:42
11 Nov 2016
Sales are on the front line, interacting directly with customers to ultimately close deals. Should marketing incorporate that insight into campaign development more than they do...
8:04
11 Nov 2016
Our guests each reflect on their experience and insight to discuss ways they feel are effective in mending and optimizing the relationship between the sales and marketing teams...
10:38
11 Nov 2016
Our highly engaged audience had listened intently and through a show of hands and the use of an innovative app, Sli.do, their questions hit the stage to expand on the topics...
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