The inaugural Sitecore Experience event is happing in London on April 3, 2019. Oh, you haven’t heard of it? Well, that may be because it’s the first ever event—though likely not...
In 2018, the digital assets management (DAM) market experienced a growth explosion. According to Zion Market Research, the global DAM market is estimated to reach $8.1 billion by...
You may be wondering what Marie Kondo and her show have to do with an article on digital marketing? It may seem like nothing, but let's take a more in-depth look.
The Headless CMS movement requires a shift in an organization’s approach to managing content. Some organizations will be more ready for this than others. I was excited for the...
By now, most marketers and businesses are aware of influencer marketing - the strategy of marketing to a specific group usually consisting of celebrities, bloggers, or industry...
If omnichannel confuses you, you’re not alone. Nevertheless, it is decidedly worth figuring out. Few other strategies are as intricate in execution, and equally as valuable to a...
In November of last year, Gabriella and I were invited on the Commerce Tomorrow podcast to join Dirk Hoerig and Kelly Goetsch to discuss the intersection of content and commerce,...
When looking at the Super Bowl, we as marketers understand that the intention of Super Bowl ads are not about driving sales, it is about the overall business of advertising and...
Gartner has noted that in 2018, more than 90 percent of marketers struggled to connect more than three communication channels throughout the customer journey. Keep in mind that’s...
Fast forward to today, businesses have completely altered the way they manage their IT requirements and products and services have undergone a lot of innovation and expansion. A...
Last week, Sitecore announced a global marketing services and technology agreement with IBM iX, a services organization dedicated to creating transformative ideas. To get the...
The easy part is defining the intended message within a content campaign, the meat of the initiative. The hardest part is dressing up that message up in a variety of unique ways...
Instead of the marketing team sitting on leads, sharing them with the sales team brings in double the manpower, which is especially useful when dealing with large amounts, many...
For our next podcast, Laura Myers and I share our thoughts on the WCM market for 2019, the multi-channel customer experience, and why customer relationships are vital to your...
There has been a lot written and discussed over the last couple of years about headless CMS – who should use it, how should it be used and why you should use it. Our next...
Since our last post, CMS systems have rapidly progressed and increasingly integrated with more recent technologies like analytics, artificial intelligence (AI), machine learning ...
Crownpeak decided to bring on Ian Lowe as their VP of Marketing, formerly the Sr. Director of Marketing at Sitecore. I reached out to Ian directly to hear more on his thoughts on...
With the amount of data available, and how it can grow exponentially, one of the best solutions is to adopt a business intelligence (BI) strategy, however, businesses have been...
It’s no longer a question of the creative, right-brained people pitted up against the more data-driven left-brained folks. Those two strengths need to run in parallel within each...
In this post, I discuss some of the top 10 lessor known web content management platforms that are part of this ever-growing market. Forgo the big brand names and choose one that...
Our final customer interviews from the event were with Eric Black, SVP & CTO at NBC Sports Group and Playmaker Media and, Michael Mancuso, Head of Digital Analytics at Wendy’s...
As 2018 has come and gone, we want to take a few moments to reflect on a few of the highlights in digital marketing this past year. At the same time, we want to offer insight on...
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