Marketing processes can be automated, sales cycles can be easily influenced, and data can be analyzed to bring us the edge needed over the vast array of competitors. However… we...
By now, most marketers and businesses are aware of influencer marketing - the strategy of marketing to a specific group usually consisting of celebrities, bloggers, or industry...
If omnichannel confuses you, you’re not alone. Nevertheless, it is decidedly worth figuring out. Few other strategies are as intricate in execution, and equally as valuable to a...
If you work in the tech industry or even if you just have an interest in where the future is headed there's nothing better than an attending a tech event or conference to feed...
When looking at the Super Bowl, we as marketers understand that the intention of Super Bowl ads are not about driving sales, it is about the overall business of advertising and...
It was an exciting end to 2018 for Acquia. To hear more about their accomplishments and how Acquia achieved such great success in 2018, I was lucky enough to gain insight from...
Gartner has noted that in 2018, more than 90 percent of marketers struggled to connect more than three communication channels throughout the customer journey. Keep in mind that’s...
Last week, Sitecore announced a global marketing services and technology agreement with IBM iX, a services organization dedicated to creating transformative ideas. To get the...
The easy part is defining the intended message within a content campaign, the meat of the initiative. The hardest part is dressing up that message up in a variety of unique ways...
Going paperless with technology has become the mainstay for most technology companies. Before, you had to print, sign, scan, and email documents to your clients for them to print...
For our next podcast, Laura Myers and I share our thoughts on the WCM market for 2019, the multi-channel customer experience, and why customer relationships are vital to your...
Crownpeak decided to bring on Ian Lowe as their VP of Marketing, formerly the Sr. Director of Marketing at Sitecore. I reached out to Ian directly to hear more on his thoughts on...
With the amount of data available, and how it can grow exponentially, one of the best solutions is to adopt a business intelligence (BI) strategy, however, businesses have been...
Along with my thoughts on the three biggest personalization topics, I will also share with you below exclusive commentary from leading industry experts weighing in on...
It’s no longer a question of the creative, right-brained people pitted up against the more data-driven left-brained folks. Those two strengths need to run in parallel within each...
Tune in below to watch our final three interviews from Acquia Engage with technology partners Siteimprove, TA Digital and Valuebound. Below, you will hear more about...
Our final customer interviews from the event were with Eric Black, SVP & CTO at NBC Sports Group and Playmaker Media and, Michael Mancuso, Head of Digital Analytics at Wendy’s...
In our next podcast, Laura Myers and I are going to share our thoughts on the WCM market for 2019, the multi-channel customer experience, and why customer relationships are vital...
To wrap up the wonderful time spent at BloomReach Connect in 2018, follow along and watch the remainder of our exclusive interviews where we had the chance to interview a few...
Watch our first two exclusive customer interviews below that were captured from Acquia Engage 2018 where we discuss the Drupal based open source platform, best-of-breed, and the...
As marketers, our role isn’t just to build strong, trusting customer relationships now but to keep up with the changes – enabling brands, strategies, and our stories to evolve...
The launch of Aprimo Connect will enable faster enterprise integrations, streamline budget and allocation planning processes, visibility into operational data and eliminate...
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