With all of the various platforms, each of which has its own way of calculating its data, attempting to juggle this dispersed information can become overwhelming. Thankfully...
Getting started with benchmarking isn’t a daunting task. As part of your overall evaluation of your marketing efforts, most of the work has been documented – it's just putting it...
Hootsuite, a social media management platform, announced the appointment of Ryan Donovan, as their new SVP of Product Development and Technology. Ryan joined Hootsuite as a...
Marketing processes can be automated, sales cycles can be easily influenced, and data can be analyzed to bring us the edge needed over the vast array of competitors. However… we...
By now, most marketers and businesses are aware of influencer marketing - the strategy of marketing to a specific group usually consisting of celebrities, bloggers, or industry...
If omnichannel confuses you, you’re not alone. Nevertheless, it is decidedly worth figuring out. Few other strategies are as intricate in execution, and equally as valuable to a...
I was lucky enough to connect with Robert Naughton, Chief Revenue Officer at Voicify to hear his thoughts on the partnership, the future of voice, and how brands can create a...
In November of last year, Gabriella and I were invited on the Commerce Tomorrow podcast to join Dirk Hoerig and Kelly Goetsch to discuss the intersection of content and commerce,...
When looking at the Super Bowl, we as marketers understand that the intention of Super Bowl ads are not about driving sales, it is about the overall business of advertising and...
Gartner has noted that in 2018, more than 90 percent of marketers struggled to connect more than three communication channels throughout the customer journey. Keep in mind that’s...
Last week, Sitecore announced a global marketing services and technology agreement with IBM iX, a services organization dedicated to creating transformative ideas. To get the...
The easy part is defining the intended message within a content campaign, the meat of the initiative. The hardest part is dressing up that message up in a variety of unique ways...
Instead of the marketing team sitting on leads, sharing them with the sales team brings in double the manpower, which is especially useful when dealing with large amounts, many...
Over the last year, the emergence of voice has colored many conversations we’ve had with folks around the industry. Touching on its future use-cases, how it will weigh in on the...
Yes Marketing conducted a survey of 1,000 consumers to offer insight for brands who are worried about succumbing to the strong headwinds in the online retail space. They wanted...
Crownpeak decided to bring on Ian Lowe as their VP of Marketing, formerly the Sr. Director of Marketing at Sitecore. I reached out to Ian directly to hear more on his thoughts on...
It’s no longer a question of the creative, right-brained people pitted up against the more data-driven left-brained folks. Those two strengths need to run in parallel within each...
Today, Influencer marketing strategies have become a marketing mainstay. In recent reports, Influencer Marketing spending is going to grow to $10B by 2020 and brands are...
As 2018 has come and gone, we want to take a few moments to reflect on a few of the highlights in digital marketing this past year. At the same time, we want to offer insight on...
As marketers, our role isn’t just to build strong, trusting customer relationships now but to keep up with the changes – enabling brands, strategies, and our stories to evolve...
Tis the season to take time off.... Isn’t that how it goes? Many of you are more than likely taking some much-needed time of over the holidays, but that doesn’t mean your content...
With 2018 nearing the end and 2019 is just around the corner we should start thinking about our social media strategy for 2019. Essentially the goal is to gain a broader...
|<
<
1 2 3 4 5 6 7 8 9 10
...
>
>|
Pages: 3 of 16