You’re a businessperson. You don’t know marketing. Thankfully, there are people like Matt Heinz, who know everything there is to know about marketing, so you don’t have to. Here...
This article includes the exclusive video interviews with Sitecore’s two seasoned executives, Ryan Donovan, Chief Technology Officer and Faaraz Khan SVP of Corporate Strategy...
The power of personalization is a power all brands want. Who wouldn’t want to be the one that has the most say in curating your journey through the web and nudging your attention...
This year, Sitecore Symposium 2018 kicked off in Orlando, FL from October 8-11th for an action packed 4-day event buzzing with inspirational keynotes, interactive breakout...
Creating personas is a very powerful and rewarding approach to help increase the usability and client centricity of any web site or digital product. As a designer – who has...
Gartner’s move to offer a methodology gives organizations a leg up but in what way can brands best leverage this information to test their current strategy and gain insight to...
Magnolia CMS, a privately-held company that connects e-commerce with a best-of-breed approach for your digital experience, has announced not one, but two exciting new...
In today's world where technology dominates and customers expect a whole new level of attention, digital transformation has taken place and a new breed of socially engaged and...
At one of the events I attended on behalf of CMS-Connected Media, I interviewed Chip Heath, an American bestselling author and speaker, to talk about the book called “The Power...
Many companies today are incorporating Digital Experience Platforms (DXP’s) into their digital transformation strategy. It’s critical for companies to service the full customer...
Retail is not dead, or gasping for breath as it falls victim to the big bad online commerce world even though the narrative surrounding store closures has many believing this to...
As the WCM market has grown and evolved, the available technologies have grown and evolved right along with it. Customer needs have been both inspired by and set the standard for...
Today brands often make the mistake of thinking that they can develop one message and run with it – translated or not – in every single region. They think of this as brand...
The power of personalization is said to be either intrusive or seen as trapping you into a ‘filter bubble’ as some may say - Although, I have a different view and find...
At the recent Marketing Nation Summit, Marketo announced that it has acquired Bizible a B2B performance measurement company, for an undisclosed sum. This is to date their largest...
In our recent installments of our Movers and Shakers articles, there was a certain company who peaked my interest and was popping up a few times so I decided to do a bit of...
At Episerver Ascend 2018, I was able to sit down with four customers of Episerver, all sharing a similar feeling on how Episerver understands and aligns with their own business...
Episerver Ascend 2018 just kicked off with the launch of Episerver Advance which helps organizations deliver individualized content to visitors everywhere they digitally engage.
InMoment surveyed 2,000 consumers and 1,000 brands in the U.S. to find out where both groups aligned or disconnected on various CX topics, including memorability, personalization...
Despite the buzz around such personalization tools and algorithms, end consumers seem to have a different view on personalized experiences than what the tech industry has been...
A study concluded that most marketing technology solutions have overpromised and under-delivered, leaving marketers ready to throw in the towel. In fact, 75% of marketers say...
Sitecore customer stories from Sitecore Symposium 2017, featuring: Maria Corrales Director, Digital Marketing at Delaware North Companies, Jamie Saunders, Senior Marketing...
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