Lynette Sawyer - Articles
24 Sep 2019
Recently, Kentico unveiled their move to Content as a Service (CaaS) packaged up in a new brand called Kentico Kontent.
17 Sep 2019
One cannot talk about WordPress without also talking about Automattic. Automattic is a globally renowned web development company best known for shaping the modern web era with...
27 Aug 2019
We all approach our relationships with the best of intentions. With that being said, when a website redesign goes wrong who is to blame? The vendor or the partner agency?
20 Aug 2019
The term ‘data journalism’ has significantly evolved since it hit first the world of news media, then marketing, and now, the ever-popular domain of analytics. In today's modern...
13 Aug 2019
Content and its creation can be a big task for any size of business. In fact, in today’s competitive landscape, many—if not most—companies struggle to produce enough content to...
30 Jul 2019
Business operations, for any company, can always be improved. In today’s competitive and fast-moving landscape, effectiveness and efficiency are critical. It can either make you...
23 Jul 2019
Social media is used as a catalyst for growing your company's presence and your bottom line. Today, most businesses are active on social media. It could be said that if your...
16 Jul 2019
When it comes to marketing, I think it would be safe to say that we have all made mistakes; from overspending or not spending enough, to investing time into a platform, message...
9 Jul 2019
Search engine optimization. These three words have a considerable impact on any business. In my opinion, search engine optimization is one of the—if not the—most difficult of...
2 Jul 2019
Increasingly, businesses are utilizing data and predictive analytics to map the buying cycle and identify their target audience’s buying behavior to ideally optimize every point...