Top-5 Events You Should Attend in March 14 Feb 2019 Top-5 Events You Should Attend in March If you work in the tech industry or even if you just have an interest in where the future is headed there's nothing better than an attending a tech event or conference to feed your interest in the whats goings-on in the industry
Digital Marketing Hype of the Super Bowl 13 Feb 2019 Digital Marketing Hype of the Super Bowl When looking at the Super Bowl, we as marketers understand that the intention of Super Bowl ads are not about driving sales, it is about the overall business of advertising and generating awareness and buzz, which begs the question: Is it worth it?
Acquia CMO on Record Year of Growth & Company Highlights 12 Feb 2019 Acquia CMO on Record Year of Growth & Company Highlights It was an exciting end to 2018 for Acquia. To hear more about their accomplishments and how Acquia achieved such great success in 2018, I was lucky enough to gain insight from Lynne Capozzi, CMO of Acquia.
Random Acts of Marketing: From Chaos to Consistency 11 Feb 2019 Random Acts of Marketing: From Chaos to Consistency Gartner has noted that in 2018, more than 90 percent of marketers struggled to connect more than three communication channels throughout the customer journey. Keep in mind that’s 6 years from when Marketo, among others, were already blogging about the wealth of benefits that multi-touch marketing and attribution bring with them.
Benefits of a PRM Versus CRM Solution 8 Feb 2019 Benefits of a PRM Versus CRM Solution Vendors have grasped the value in maintaining relationships with their customers, but they seem to fall short in understanding the importance that their channel partners can provide.
Sitecore CMO on Launch of Global Marketing Services with IBM iX 6 Feb 2019 Sitecore CMO on Launch of Global Marketing Services with IBM iX Last week, Sitecore announced a global marketing services and technology agreement with IBM iX, a services organization dedicated to creating transformative ideas. To get the inside scoop and details on the partnership, I was able to connect with Paige O’Neill, CMO at Sitecore.
Are You Serving Up Plain or Gourmet Content? 5 Feb 2019 Are You Serving Up Plain or Gourmet Content? The easy part is defining the intended message within a content campaign, the meat of the initiative. The hardest part is dressing up that message up in a variety of unique ways to appeal to various consumers with differing tastes. That’s where content goes from plain to gourmet.
How Combining Marketing and Sales Can Boost Your Business 4 Feb 2019 How Combining Marketing and Sales Can Boost Your Business Instead of the marketing team sitting on leads, sharing them with the sales team brings in double the manpower, which is especially useful when dealing with large amounts, many of which are dead ends. Not only is sharing information useful to the entire company, but it also creates a democratization of information.
Dropbox Ups Paperless Trend and Acquires HelloSign 1 Feb 2019 Dropbox Ups Paperless Trend and Acquires HelloSign Going paperless with technology has become the mainstay for most technology companies. Before, you had to print, sign, scan, and email documents to your clients for them to print, sign, and fax signatures back to you.
Taking a Critical Stance on Headless CMS 31 Jan 2019 Taking a Critical Stance on Headless CMS There has been a lot written and discussed over the last couple of years about headless CMS – who should use it, how should it be used and why you should use it. Our next podcast will focus on just this: if companies are really jumping on the bandwagon for the right reasons and switching to headless CMS solutions to better their businesses?
Kenneth Sanford Discusses the GDPR, Apple Op-Ed & CCPA 30 Jan 2019 Kenneth Sanford Discusses the GDPR, Apple Op-Ed & CCPA I was eager to speak with established expert in the field, Kenneth Sanford, Data Science Consultant & Adjunct Professor of Business Analytics at Gatton College of Business and Economics. We discussed some of the most recent headlines in the data conversation and he gave a preview of where brands can start when orchestrating their own data strategy
Voice Technology is Not Coming, It is Already Here 29 Jan 2019 Voice Technology is Not Coming, It is Already Here Over the last year, the emergence of voice has colored many conversations we’ve had with folks around the industry. Touching on its future use-cases, how it will weigh in on the competive landscape within each market and how it will change the game for consumer engagement from here on out.
Top Features Your Content Management System Must Have 28 Jan 2019 Top Features Your Content Management System Must Have Since our last post, CMS systems have rapidly progressed and increasingly integrated with more recent technologies like analytics, artificial intelligence (AI), machine learning (ML) and even blockchain. Since many of these systems have advanced, our 2019 edition will highlight the top features your CMS system must have.
No Pressure but CX Could Make or Break Your Brand 25 Jan 2019 No Pressure but CX Could Make or Break Your Brand Along with my thoughts on customer experience and the biggest key takeaways, I will also share the exclusive commentary from leading industry experts that we were fortunate enough to gather in 2018 on the three areas that are most important to consider when it comes to thinking or strategizing a great customer experience.