Sitecore CMO on Launch of Global Marketing Services with IBM iX 6 Feb 2019 Sitecore CMO on Launch of Global Marketing Services with IBM iX Last week, Sitecore announced a global marketing services and technology agreement with IBM iX, a services organization dedicated to creating transformative ideas. To get the inside scoop and details on the partnership, I was able to connect with Paige O’Neill, CMO at Sitecore.
Are You Serving Up Plain or Gourmet Content? 5 Feb 2019 Are You Serving Up Plain or Gourmet Content? The easy part is defining the intended message within a content campaign, the meat of the initiative. The hardest part is dressing up that message up in a variety of unique ways to appeal to various consumers with differing tastes. That’s where content goes from plain to gourmet.
How Combining Marketing and Sales Can Boost Your Business 4 Feb 2019 How Combining Marketing and Sales Can Boost Your Business Instead of the marketing team sitting on leads, sharing them with the sales team brings in double the manpower, which is especially useful when dealing with large amounts, many of which are dead ends. Not only is sharing information useful to the entire company, but it also creates a democratization of information.
Dropbox Ups Paperless Trend and Acquires HelloSign 1 Feb 2019 Dropbox Ups Paperless Trend and Acquires HelloSign Going paperless with technology has become the mainstay for most technology companies. Before, you had to print, sign, scan, and email documents to your clients for them to print, sign, and fax signatures back to you.
Taking a Critical Stance on Headless CMS 31 Jan 2019 Taking a Critical Stance on Headless CMS There has been a lot written and discussed over the last couple of years about headless CMS – who should use it, how should it be used and why you should use it. Our next podcast will focus on just this: if companies are really jumping on the bandwagon for the right reasons and switching to headless CMS solutions to better their businesses?
Kenneth Sanford Discusses the GDPR, Apple Op-Ed & CCPA 30 Jan 2019 Kenneth Sanford Discusses the GDPR, Apple Op-Ed & CCPA I was eager to speak with established expert in the field, Kenneth Sanford, Data Science Consultant & Adjunct Professor of Business Analytics at Gatton College of Business and Economics. We discussed some of the most recent headlines in the data conversation and he gave a preview of where brands can start when orchestrating their own data strategy
Voice Technology is Not Coming, It is Already Here 29 Jan 2019 Voice Technology is Not Coming, It is Already Here Over the last year, the emergence of voice has colored many conversations we’ve had with folks around the industry. Touching on its future use-cases, how it will weigh in on the competive landscape within each market and how it will change the game for consumer engagement from here on out.
Top Features Your Content Management System Must Have 28 Jan 2019 Top Features Your Content Management System Must Have Since our last post, CMS systems have rapidly progressed and increasingly integrated with more recent technologies like analytics, artificial intelligence (AI), machine learning (ML) and even blockchain. Since many of these systems have advanced, our 2019 edition will highlight the top features your CMS system must have.
No Pressure but CX Could Make or Break Your Brand 25 Jan 2019 No Pressure but CX Could Make or Break Your Brand Along with my thoughts on customer experience and the biggest key takeaways, I will also share the exclusive commentary from leading industry experts that we were fortunate enough to gather in 2018 on the three areas that are most important to consider when it comes to thinking or strategizing a great customer experience.
Bring Insight and Manageability with Impartner PRM 24 Jan 2019 Bring Insight and Manageability with Impartner PRM Did you know that "more than 60 percent of the B2B revenue that flows through indirect channels comes from the top quintile of partners?" If you are not reaping the benefits of this stat, you probably should look into a partner relationship management (PRM) solution that works best for you.
How Brands Can Leverage Mobile as a Shopping Companion 23 Jan 2019 How Brands Can Leverage Mobile as a Shopping Companion Yes Marketing conducted a survey of 1,000 consumers to offer insight for brands who are worried about succumbing to the strong headwinds in the online retail space. They wanted to share their findings on what motivates customers to engage, make purchases and become loyal to a brand. Within they shared 8 marketing trends to help brands gain an edge.
Ian Lowe Joins Crownpeak as New VP of Marketing 22 Jan 2019 Ian Lowe Joins Crownpeak as New VP of Marketing Crownpeak decided to bring on Ian Lowe as their VP of Marketing, formerly the Sr. Director of Marketing at Sitecore. I reached out to Ian directly to hear more on his thoughts on his new role, the rise of digital marketing trends and what we’ll be seeing more of as we progress into 2019.
Business Intelligence Trends for 2019 21 Jan 2019 Business Intelligence Trends for 2019 With the amount of data available, and how it can grow exponentially, one of the best solutions is to adopt a business intelligence (BI) strategy, however, businesses have been slow to adopt this strategy.
Avatria Convert Helps Improve Commerce Conversions 18 Jan 2019 Avatria Convert Helps Improve Commerce Conversions The online eCommerce landscape has become the land for big players like Amazon. Many retailers now, have to compete for those online dollars, by upgrading their digital stores so they are able to stay in the game – but what does it involve?