SAP CMO Discusses Gartner CX Pyramid for Brands 13 Sep 2018 SAP CMO Discusses Gartner CX Pyramid for Brands Gartner’s move to offer a methodology gives organizations a leg up but in what way can brands best leverage this information to test their current strategy and gain insight to further their CX in the future? To answer this and other questions on the new CX Pyramid, I was able to speak with Kevin, which you can read below.
Instagram Pods: A More Social Network 12 Sep 2018 Instagram Pods: A More Social Network Whether you are a neatnik or more of an organized chaos kind of person, you have a method of organizing the information that comes at you each day so that you can move forward without being totally overwhelmed. Social networks use algorithms in much the same way.
Total Frustration Leads to Launching a Better CRM Platform 11 Sep 2018 Total Frustration Leads to Launching a Better CRM Platform Recently I posted an article called “Salesforce Alternatives in the CRM Software Market”, with one of the five explored being Freshsales CRM. I was very impressed with what I uncovered, which has lead me into digging a little deeper into this comprehensive solution.
Magnolia Discusses Partnership with Spryker & Siteimprove 10 Sep 2018 Magnolia Discusses Partnership with Spryker & Siteimprove Magnolia CMS, a privately-held company that connects e-commerce with a best-of-breed approach for your digital experience, has announced not one, but two exciting new partnerships with Spyker, a cutting-edge e-commerce solution provider and Siteimprove, a multinational Software-as-a-Service company.
Episerver Acquisition Marks Huge Investment in Digital Experience 7 Sep 2018 Episerver Acquisition Marks Huge Investment in Digital Experience There has been a great momentum surrounding Episerver the past few years but if anyone thought it would slow after they coined 2017 their ‘Year of Hyper Growth’ they were mistaken. Yesterday, Episerver announced they had reached an agreement to be acquired by Insight Venture Partners at a valuation of USD $1.16 billion.
Acrolinx Takes Care of all Your Content, Brand and Target Needs 6 Sep 2018 Acrolinx Takes Care of all Your Content, Brand and Target Needs Founded in 2002 and headquartered in Burlington, MA, Acrolinx is a content platform that takes care of the complete content optimization process. Editors can upload their content into the platform and in return receive a score depending on the customer’s pre-defined goals such as general content quality,
4 Steps To Create The Perfect Digital Marketing Strategy 5 Sep 2018 4 Steps To Create The Perfect Digital Marketing Strategy Whether you are a brand new startup or a company with years of historical data, having an online presence is not only mandatory but it should be carefully cultivated. Your digital marketing strategy can determine whether you rise above the competition or are damaged by negative reviews. Below are four steps to help you begin strategizing.
Sephora Leads Digital Strategy in Beauty with Advanced Technology 4 Sep 2018 Sephora Leads Digital Strategy in Beauty with Advanced Technology It’s somewhat hard to believe that in a consumer market as tactile and hands-on as the beauty industry, Sephora could lean on an innovative use of technology and powerfully seamless digital experience to grow their success and become a benchmark for not only other cosmetic brands but any brand who wants to level-up their digital transformation.
New Hires and Top Read News Articles for the Month 3 Sep 2018 New Hires and Top Read News Articles for the Month To help keep you up to date in the industry, we’ve launched a new series called New Hires and Top Read News Articles for the Month – a monthly article focused on the ever-changing executives within the content management industry along with the top news features.
Mark Floisand on Coveo’s Position in Gartner MQ for Insight Engines 31 Aug 2018 Mark Floisand on Coveo’s Position in Gartner MQ for Insight Engines To hear more about Coveo’s commitment to R&D, what has contributed to their success in Gartner's positioning and helping many businesses and digital leaders with the ability to achieve results, I reached out to Mark Floisand, Coveo’s CMO. Be sure to follow along below to read our exclusive interview.
Why You Should Know About Content Services 30 Aug 2018 Why You Should Know About Content Services Michael Woodbridge, a Research Director with Gartner wrote a piece titled The Death of ECM and Birth of Content Services, he retired the term “enterprise content management”, where adoption and user experience has suffered, and derived the new market of “content services platforms” which...
The One Marketing Trend Your Business Shouldn’t Overlook 29 Aug 2018 The One Marketing Trend Your Business Shouldn’t Overlook Way before social media became a marketing staple, it’s said that the first form of advertising dates back to 1839 in London, when promotional posters were hung from private property. We’ve come a long way since then. It’s an exciting time to market your business, with tons of opportunity to implement the latest technology and smart trends.
Scrivito: The First Serverless Web CMS Based on ReactJS 28 Aug 2018 Scrivito: The First Serverless Web CMS Based on ReactJS Scrivito, a SaaS and modern CMS technology built for digital agencies in the medium to large sized businesses for B2B, recently announced availability of the first serverless JavaScript-based CMS.
ButterCMS Giving WordPress a Run for Its Money? 27 Aug 2018 ButterCMS Giving WordPress a Run for Its Money? Recently I came across an article by Jake Lumetta the CEO of ButterCMS comparing his CMS platform with that of WordPress. So I decided to dive deeper and learn more about the company and its offerings.