How to Make User-Generated Content Work for B2B Audiences 19 Apr 2018 How to Make User-Generated Content Work for B2B Audiences Just because you don’t have a product like GoPro that users are dying to post their pictures with after purchase, doesn’t mean B2B brands can’t cash in on UGC. So the question is; how do you make this kind of idea work for a B2B audience? As the old saying goes; where there’s a will, there’s a way.
RushHive Making Mobile Apps More Accessible 18 Apr 2018 RushHive Making Mobile Apps More Accessible The popularity of mobile apps shows no sign of slowing down and many businesses and independent entrepreneurs are eager to develop their own app. Nearly all communications that occur are in the digital realm, customers connecting using their smart phone and tablets etc. RushHive launches a new mobile applications platform.
IBM’s Blockchain Announcement and What the Future Holds 17 Apr 2018 IBM’s Blockchain Announcement and What the Future Holds It’s no surprise that we are hearing more and more about Blockchain in the news today, but if you’re asking yourself what it is, to keep it simple, Blockchain is a shared digital ledger for recording the history of transactions which cannot be altered in any way, shape or form.
Video Strategy Can Be More Than Just Marketing 16 Apr 2018 Video Strategy Can Be More Than Just Marketing There is no denying that Video has hit a tipping point, and what YouTube has known since its inception (the undeniable impact of video content) has caught on so universally, nearly every brand regardless of market is aware that developing a video strategy is in their best interest.
Microsoft: Email Outage, SharePoint Changes & More 13 Apr 2018 Microsoft: Email Outage, SharePoint Changes & More With Microsoft being heavily involved in the news this week, I decided to recap their highs and quite possibly their lows that’s hit headline news across the world. Let’s start with this - Early last week, Microsoft announced that they are planning on narrowing options for Office 365
Instant Magazine - No More PDF's Required 12 Apr 2018 Instant Magazine - No More PDF's Required A recent press release caught my eye “Dutch Startup Wants to Kill the PDF” so I decided to explore the company Instant Magazine behind the statement. Instant Magazine developed a tool that enables its users to create digital publications optimized for all technologies platforms seamlessly.
Lithium Elevates Digital Customer Service for Brands 11 Apr 2018 Lithium Elevates Digital Customer Service for Brands Today Lithium Technologies released Lithium Messaging, allowing brands who already use their platform to connect with their customer through their preferred digital conversation channel, supporting all the platforms consumers are typically using for their one-to-one conversations.
The ROI of Recommendation Engines 10 Apr 2018 The ROI of Recommendation Engines Shopping experiences go beyond a rational analysis of available alternatives, yet they are guided and emotional activities. Relevant product recommendations help retailers build a deep relationship with their customers as they give them the sense of being understood and properly served.
B2B Mobile Commerce is on The Rise For 2018 9 Apr 2018 B2B Mobile Commerce is on The Rise For 2018 You may (or may not) be asking yourself, what exactly is B2B Mobile Commerce? Well, it’s exactly what you may think, more and more people are spending time on their phones or tablets than on their desktops or laptops when it comes to buying or selling online.
Make Experience Your Business - Adobe Summit 2018 6 Apr 2018 Make Experience Your Business - Adobe Summit 2018 The Adobe Summit concluded last week and it is one of the world’s largest digital marketing events. Held in Vegas it attracted over 13,000 people. Since none of our team was able to make their way down to the event I thought a recap the some of the important event takeaways was in order.
Hotjar is Heating Up as The Go-To Website Statistics Tool 5 Apr 2018 Hotjar is Heating Up as The Go-To Website Statistics Tool Hotjar, a privately owned and funded company that develops intuitive and disruptive research and optimization tools for web businesses, is the only all in one tool that can truly combine unlimited analytics and feedback solutions to help you better understand WHY your visitors behave the way they do and HOW they are interacting with your website.
Digital Agencies and the GDPR: It's Time to Get Out of the Dark 4 Apr 2018 Digital Agencies and the GDPR: It's Time to Get Out of the Dark It was July 2016 when the term ‘GDPR’ first appeared on CMS-Connected, discussed by Scott Liewehr of Digital Clarity Group. In his segment, he starts off by pointing out how ill-prepared folks were regarding the European Union’s General Data Protection Regulation coming into effect May 25, 2018.
What Impact Does Hosting Have On Your Online Store? 3 Apr 2018 What Impact Does Hosting Have On Your Online Store? Those who aren’t overly familiar with how web hosting works might well think that it doesn’t really matter. After all, how can it really vary? Either your website is there, or it isn’t. But of course it isn’t anywhere close to being that simple, and the hosting solution you use affects your website in various ways, big and small.
Industry Movers and Shakers March 2018 2 Apr 2018 Industry Movers and Shakers March 2018 To help keep you up to date with who’s working where, we’ve launched a new series called Movers & Shakers – a monthly article focused on the ever-changing executives within the content management industry.