Insightly Helps Businesses Build Better Customer Relationships 7 Dec 2018 Insightly Helps Businesses Build Better Customer Relationships A company’s interaction with is clients is the most critical aspect to the survival of business today. Using a CRM system will give a company the upper hand allowing them to manage the client interactions along with collecting pertinent data.
Forrester Wave for WCMS 2018 Looks Into the Future 6 Dec 2018 Forrester Wave for WCMS 2018 Looks Into the Future Following the release of the report, I was able to speak with 8 of the 15 vendors in the report to hear their thoughts on their evaluation in the report and how those details would influence their business and platform goals for 2019. You will see them in the order of where they appeared in the report below.
BloomReach Customers: Disney, Lumens and BlueJeans 5 Dec 2018 BloomReach Customers: Disney, Lumens and BlueJeans As we all know, the best customers are recurring customers, but how do we keep this notion alive? Laura and I attended BloomReach Connect 2018 a few months ago in one of the tech capitals, San Francisco, California, where we were very excited to speak to customers who utilize the BloomReach platform...
Facebook Video: More Important Than You Think 4 Dec 2018 Facebook Video: More Important Than You Think If you’re in the marketing business, you’ve probably already figured out how important Facebook is for reaching your desired audience. As a marketer, you go where the people are, and as of right now, the people are on Facebook. However, some aspects of Facebook are more useful for marketing than others. One such aspect is video.
Sitecore Partners on Connected Commerce, Voice & Challenges 3 Dec 2018 Sitecore Partners on Connected Commerce, Voice & Challenges When we were at the event, we also interviewed many technology partners and Sitecore solution integration partners. We think it’s so important to share with our audience the extensive knowledge base of how these technology partners are utilizing the Sitecore platform and what exactly those partnerships entail.
Modyo Transforms the Financial Services Industry with DXP 30 Nov 2018 Modyo Transforms the Financial Services Industry with DXP So let me introduce to you Modyo, that is guiding the financial institutions through digital transformation. In 2007 Modyo was founded in Santiago, Chile by a group technology loving entrepreneurs.
Podcast: Digital Marketing Trends and an Interview with Valtech 29 Nov 2018 Podcast: Digital Marketing Trends and an Interview with Valtech It's not very hard to find a laundry list of which digital marketing trends will be clutch for brands in 2019 and often, you'll see carryover for what was predicted to be significant in 2018. While they're all relevant to what digital marketing teams need to focus on, we wanted to dive a little deeper into a few trends to go beyond the description.
Brendan Witcher of Forrester on Technology, Amazon & More 28 Nov 2018 Brendan Witcher of Forrester on Technology, Amazon & More It’s a nice idea for a business to say they’re customer-obsessed but who is really? We hear all the time how brands want to be customer-obsessed and many proclaim that they are but, where does a brand go from serving the customer to serving itself and further to that, what is the missing piece for brands to complete the customer-obsessed puzzle?
A Review and Comparison of Four Top eCommerce Platforms 27 Nov 2018 A Review and Comparison of Four Top eCommerce Platforms You may have your business name chosen, know your products, chosen a delivery model and pricing and have your launch planned, but do you have the best eCommerce platform for your customers and your business? Which one – out of the ones we compare – will best suit your needs?
Spredfast + Lithium CMO on Elevating CX in Financial Services 26 Nov 2018 Spredfast + Lithium CMO on Elevating CX in Financial Services The era for customer loyalty in financial services is over and it’s now time for them to shift their focus to the customer experience. Customer experience is crucial when it comes to maintaining trust and loyalty in the financial services industry.
Alfresco Makes it Easy to Move Fast & Deploy Efficiently 23 Nov 2018 Alfresco Makes it Easy to Move Fast & Deploy Efficiently 2018 has been quite a year for Alfresco with a newly appointed CEO, and beefing up to their executive team, it’s only natural to announce some of their major product updates. Last year, Alfresco introduced its new Digital Business Platform and earlier this month...
Black Friday 2018: With Toys 'R' Us MIA, Retailers Aim to Cash In 22 Nov 2018 Black Friday 2018: With Toys 'R' Us MIA, Retailers Aim to Cash In Black Friday 2018 marks the beginning of holiday shopping for consumers but this year, the iron throne of the toy market is absent for the first time in decades. Many large retailers that contributed to the demise of Toys ‘R’ Us are vying for the final blow to now absorb as much of the iconic toy retailer’s holiday consumer market as they can.
BloomReach Executives Discuss DXP & Future Roadmap 21 Nov 2018 BloomReach Executives Discuss DXP & Future Roadmap To gain exclusive perspective from those behind the innovation of BloomReach, we had the chance to speak with three members of the executive team at BloomReach Connect 2018.
SAP Discusses Cloud Extension, Upscale Commerce & CX 20 Nov 2018 SAP Discusses Cloud Extension, Upscale Commerce & CX I wanted to know how brands can improve their customer experience in their current state so I was fortunate enough to connect with Moritz Zimmermann, CTO SAP Customer Experience to ask his thoughts about this heavily discussed topic and other news that came from the event.