‘Marie Kondo’ Your Digital Marketing Strategy 12 Mar 2019 ‘Marie Kondo’ Your Digital Marketing Strategy You may be wondering what Marie Kondo and her show have to do with an article on digital marketing? It may seem like nothing, but let's take a more in-depth look.
Loyalty Report Shows Consumer Sentiment Toward Rewards 11 Mar 2019 Loyalty Report Shows Consumer Sentiment Toward Rewards I came across a thought-provoking report entitled: 2019 Loyalty Barometer Report – HelloWorld which not only dives into consumers’ true feelings about reward programs but also sheds light on how brands may need to pivot to accommodate consumer preferences.
How to Make the Most of the Facebook Attribution Tool 8 Mar 2019 How to Make the Most of the Facebook Attribution Tool With all of the various platforms, each of which has its own way of calculating its data, attempting to juggle this dispersed information can become overwhelming. Thankfully, Facebook offers something called the attribution tool, which goes a long way in making social media marketing more manageable.
Multicloud & AI Everywhere - IBM Think 2019 6 Mar 2019 Multicloud & AI Everywhere - IBM Think 2019 The 2019 IBM Think Conference has now concluded in San Francisco. Bringing over 30,000 attendees, IBM thought leaders, innovators and industry front-runners provided hundreds of sessions their vision on cloud, internet of things (IoT), blockchain, quantum computing, AI, data analytics, and much more.
Part 1: Customer Personas and the Intricacies of eCommerce 5 Mar 2019 Part 1: Customer Personas and the Intricacies of eCommerce Having been around the block quite a few times in the development of successful eCommerce solutions, I’ve noticed some key aspects that I would consider to be of vital importance to eCommerce success. In this series, I’ll be highlighting those aspects, going from concept to completion in a step-by-step way.
Top User Experience Design Trends to Watch for in 2019 4 Mar 2019 Top User Experience Design Trends to Watch for in 2019 From product interfaces, onboarding processes, and even content presentation, all depend on new design strategies to provide a quality and user-focused experience design as well as meet the rapid advancement of technology. I profile some the top UX design trends to watch for in 2019:
Gartner Magic Quadrant for DXP 2019: Defining a New Market 28 Feb 2019 Gartner Magic Quadrant for DXP 2019: Defining a New Market Within this article, I speak with six of these vendors: Coremedia, BloomReach, Episerver, Acquia, Crownpeak and Sitecore to hear their comments on their ranking but in addition, they lend to another collective purpose of this report, defining what the digital experience market actually means.
Podcast: Taking a Critical Stance on Headless CMS 26 Feb 2019 Podcast: Taking a Critical Stance on Headless CMS The Headless CMS movement requires a shift in an organization’s approach to managing content. Some organizations will be more ready for this than others. I was excited for the opportunity to speak with Laura and Gabriella about the advantages and disadvantages of ‘going headless’.
Benchmarking Your Digital Marketing Strategy 25 Feb 2019 Benchmarking Your Digital Marketing Strategy Getting started with benchmarking isn’t a daunting task. As part of your overall evaluation of your marketing efforts, most of the work has been documented – it's just putting it together in a way that you can use for benchmarking.
Hootsuite Appoints Ryan Donovan as SVP of Product & Technology 22 Feb 2019 Hootsuite Appoints Ryan Donovan as SVP of Product & Technology Hootsuite, a social media management platform, announced the appointment of Ryan Donovan, as their new SVP of Product Development and Technology. Ryan joined Hootsuite as a former Sitecore Tech Veteran where he served as their CTO.
Gong.io Transforming CRM Solutions with AI 21 Feb 2019 Gong.io Transforming CRM Solutions with AI News that Gong.io has acquired $40M to add their existing funding shows they are well on their way to transforming CRM systems with the use of artificial intelligence.
Triple Down with Marketing: Team. Talent. Technology. 20 Feb 2019 Triple Down with Marketing: Team. Talent. Technology. Marketing processes can be automated, sales cycles can be easily influenced, and data can be analyzed to bring us the edge needed over the vast array of competitors. However… we still need the strategy, skills and savvy brains behind any of these operations for them to work.
The Role of Influencer Marketing for Your Content Strategy 19 Feb 2019 The Role of Influencer Marketing for Your Content Strategy By now, most marketers and businesses are aware of influencer marketing - the strategy of marketing to a specific group usually consisting of celebrities, bloggers, or industry consultants who can influence your buyer’s decision.
CoreMedia CEO Offers an Omnichannel Playbook 18 Feb 2019 CoreMedia CEO Offers an Omnichannel Playbook If omnichannel confuses you, you’re not alone. Nevertheless, it is decidedly worth figuring out. Few other strategies are as intricate in execution, and equally as valuable to a brand’s bottom line.