What Makes or Breaks Ecommerce Revenue in 2018? 13 Jun 2018 What Makes or Breaks Ecommerce Revenue in 2018? Ecommerce is a really interesting topic for me and I feel as though it can be a never-ending topic of discussion so today I’m going to do just that and discuss the top trends that are driving ecommerce sales in 2018.
Many Businesses are Asking Themselves: "Is Email Dead"? 12 Jun 2018 Many Businesses are Asking Themselves: "Is Email Dead"? There’s said to be a popular misconception among businesses that keeps surfacing time and time again which in turn is generating a common question among many businesses: Is email dead? In 2017 alone, email generated more than 50 times its return on investment, but is this the case for 2018 and beyond?
Web Accessibility: Leaving No-One Behind 11 Jun 2018 Web Accessibility: Leaving No-One Behind With one in five Americans having a disability many brands are overlooking the customer experience for this demographic. With all the medical and technology advancements today a critical need to improve accessibility is required to accommodate the growing population of individuals with disabilities.
Microsoft to Retain "Developer-First Ethos" & Acquire GitHub 8 Jun 2018 Microsoft to Retain "Developer-First Ethos" & Acquire GitHub On Monday, Microsoft made an official announcement that they are acquiring GitHub in a deal valued at a casual $7.5 billion. GitHub is the world’s leading open-sourced software development platform with more than 28 million developers who learn, share and collaborate together. More than 1.8 million different businesses and organizations use GitHub
Exclusive Interview with New Alfresco CEO Bernadette Nixon 7 Jun 2018 Exclusive Interview with New Alfresco CEO Bernadette Nixon In February of this year, Alfresco, an enterprise open-source software company entered into an agreement to be acquired by private equity firm, Thomas H. Lee Partners, L.P. Shortly after, they were on the hunt for a new CEO and after a thorough search, the board unanimously decided Bernadette Nixon was the perfect fit for the position.
A Content Marketing Strategy Guide for Nonprofit Marketers 6 Jun 2018 A Content Marketing Strategy Guide for Nonprofit Marketers You may recall Simon Sinek’s famous quote stating: “People don't buy what you do, they buy why you do it." It is one of my favorite marketing quotes because it emphasizes the power of having a mission and a reason for existing. When he was pointing out that fact, he didn’t necessarily mean a specific type of a business but when I think
Key Takeaways From The ProgressNEXT 2018 Event 5 Jun 2018 Key Takeaways From The ProgressNEXT 2018 Event A week ago today, Laura Myers and I were very fortunate to attend the ProgressNEXT 2018 event in Boston as media reporters. Peers from every industry and as many as 30 countries around the globe came together to join in on this exclusive three-day event.
What Does It Take to Create Word of Mouth Advertising? 4 Jun 2018 What Does It Take to Create Word of Mouth Advertising? Getting your customers to talk about a product or experience is what every business hopes for. At the end of the day, you can spend hundreds on marketing strategies and advertising on every media there is, but nothing will be as effective as having one customer tell a friend or two about something they love.
Industry Movers and Shakers May 2018 1 Jun 2018 Industry Movers and Shakers May 2018 To help keep you up to date with who’s working where, we’ve launched a new series called Movers & Shakers – a monthly article focused on the ever-changing executives within the content management industry.
How to Choose the Best WCM System for Your Business 31 May 2018 How to Choose the Best WCM System for Your Business As the WCM market has grown and evolved, the available technologies have grown and evolved right along with it. Customer needs have been both inspired by and set the standard for every system on the market making them all similar and yet so different in many ways.
5 Technologies to Improve the Customer Experience Journey 30 May 2018 5 Technologies to Improve the Customer Experience Journey Consumers today have a high expectation when it comes to how they want to engage and shop with a brand. With all the intelligence that is circling around customer experience, customer expect to be known by the brands they shop with and expect their interactions to be personal, meaningful, and most of all, easy.
New Elastic Path CMO Brings Commerce to the Forefront 29 May 2018 New Elastic Path CMO Brings Commerce to the Forefront Nearly a month ago, Darin Archer, previously with IBM joined Elastic Path, a provider of the world’s leading headless commerce platform for enterprises, as their new Chief Marketing Officer. Described as a digital commerce luminary, Darin brings a wealth of knowledge to Elastic Path from IBM.
5 Simple Rules For Doing Ecommerce SEO For Your Website 28 May 2018 5 Simple Rules For Doing Ecommerce SEO For Your Website Wondering how to approach doing SEO for your ecommerce website? While there are hundreds of potential SEO and UX (user experience) considerations, not all of them are always necessary. It all depends on your budget, business goals, and product niche. If you are looking for some no-nonsense SEO advice — look no further.
Is AI Destined to Take Over the World? 25 May 2018 Is AI Destined to Take Over the World? Artificial intelligence is virtually powering every business today in one way or another. It will be a core element in modeling our societies and economies in the future. Helping us cope with large-scale challenges such as creating safer, smarter cities. Artificial intelligence has great potential in the industry.