The Power of Digital Asset Management as a CX Tool 14 Aug 2018 The Power of Digital Asset Management as a CX Tool You have only a couple of seconds to make a memorable impact, in today’s digital era, the battle for winning and retaining customers is becoming more complex. Brands are pursuing new ways to achieve a shorter time-to-market, and are therefore pressured to excel in delivering relevant and timely customer experiences
Complying with Web Accessibility Laws & Best Practices 13 Aug 2018 Complying with Web Accessibility Laws & Best Practices This is a topic I am covering with Stewart Maurer, Vice President of Marketing at Crownpeak as he goes through some surprising details on how disabilities are defined, the benefits for a business to be intelligent with their accessibility and compliance and how an organization can best deploy their own accessibility strategy.
How IoT and Social Media are Influencing Commerce 10 Aug 2018 How IoT and Social Media are Influencing Commerce Recently I was able to sit down with Harry Chemko for an in-person interview in their stunning office perched high above the gorgeous landscape of downtown Vancouver, British Columbia to hear more about the inspiration behind the leap they took in 2012, how social is changing the commerce game and how he defines the Commerce of Things.
Progress Sitefinity Customers on Cloud & B2B Online Experience 9 Aug 2018 Progress Sitefinity Customers on Cloud & B2B Online Experience While attending my first ever ProgressNEXT 2018 event was nothing short of exciting, I was able to gain greater insight on Progress Sitefinity by getting a better understanding of how customers are using their platform. Laura and I gathered four informative interviews below which I’m excited to share with our CMS-Connected audience.
M-Files & the Future of Intelligent Information Management 8 Aug 2018 M-Files & the Future of Intelligent Information Management With all the information flying around in businesses today M-Files has been helping businesses succeed by improving efficiency and maximizing the reusability of information and, because of M-Files’ unique metadata-driven architecture, you can find the right document instantly with a simple keyword search.
Backlink Quality or Quantity – What Should Be Your Focus? 7 Aug 2018 Backlink Quality or Quantity – What Should Be Your Focus? Backlinks or links that flow into your website from other websites are still as vital as it used to be many years ago for succeeding in SEO. Search engines have always considered backlinks valuable signals for determining the quality of websites and web pages. With time, Google has changed the perspective of evaluating backlinks, which some
How to Accomplish Great Things at Your Annual Marketing Meeting 6 Aug 2018 How to Accomplish Great Things at Your Annual Marketing Meeting As important as annual meetings are, a lot of teams put them off. Some people don’t see the importance of them. Or, if they do, they figure there are other more important things on their vast list of things to do that trumps the annual meeting. Still others recognize that they’re important but simply can’t stand them.
Social Media Has a Voice, and People Need to Hear It 3 Aug 2018 Social Media Has a Voice, and People Need to Hear It Social Media Marketing can feel overwhelming. Whether sharing a personal brand or creating a following for a business via social media channels, the questions of where to post, when to post, and what content to post can send a marketer’s mind spinning. One method I employ to narrow the field of opportunity is to
Amla Commerce Newly Rebrands Platforms Artifi and Znode 2 Aug 2018 Amla Commerce Newly Rebrands Platforms Artifi and Znode In a time when we’re frequently seeing disparate platforms join up to offer a holistic digital experience, it’s refreshing to see two platforms, both aimed at making ecommerce customers’ lives easier come together under one parent company with a unified message of enabling growth and ‘baring fruit’ for the business leveraging the platform.
New Hires and Top Read News Articles for the Month 1 Aug 2018 New Hires and Top Read News Articles for the Month To help keep you up to date in the industry, we’ve launched a new series called New Hires and Top Read News Articles for the Month – a monthly article focused on the ever-changing executives within the content management industry along with the top news features.
Alfresco Becomes First Vendor to Obtain DoD Distinction 31 Jul 2018 Alfresco Becomes First Vendor to Obtain DoD Distinction Earlier this month, Alfresco, an enterprise open-source software company announced that their Governance Services solution has been certified against the DoD 5015.02 CH3, Department of Defense (DoD) standard for records management. According to the announcement, Alfresco will be “the first open-source software vendor to achieve this.”
CRM In the New Age of Customer Experience 30 Jul 2018 CRM In the New Age of Customer Experience In today world where technology dominates and customers expect a whole new level of attention, digital transformation has taken place and a new breed of socially engaged and informed customer has emerged.
New Podcast Kicks Off With Ecommerce Trends & Technology 27 Jul 2018 New Podcast Kicks Off With Ecommerce Trends & Technology To kick things off with our first ever podcast on September 10th 2018, Gabriella and I will let you all in on a conversation frequently brought up within the walls of our CMS-Connected office, that of the trends and technologies shaping the evolution of the ecommerce market today.
SEO Strategies for Small Scale Businesses & Why Analysis is Key 26 Jul 2018 SEO Strategies for Small Scale Businesses & Why Analysis is Key Search Engine Optimization (abbreviated as SEO) services are essential to small businesses to hold their ground and to route more incoming traffic into their websites. A small business has to exist in this competitive market with restricted budget allocations on the publicity materials yet has to sustain and grow.