Steps to Consider in Assessing Website Architecture 22 May 2018 Steps to Consider in Assessing Website Architecture A strong website needs to have a good balance between attractive visual components and an easy-to-execute call to action. Here are some steps that you should consider in assessing your website architecture.
Top-10 RFP Must Haves for Any WCM Selection 21 May 2018 Top-10 RFP Must Haves for Any WCM Selection Being a former Project Manager before joining the CMS-Connected team, I’ve seen plenty of RFP submissions in my time, seeing examples of the good, the bad and the ugly over that time. Here is my list of the Top-10 Must Haves for Any WCM Selection RFP.
Effective Global Content Strategy - It’s More Than Translation 18 May 2018 Effective Global Content Strategy - It’s More Than Translation Today brands often make the mistake of thinking that they can develop one message and run with it – translated or not – in every single region. They think of this as brand consistency or unifying the brand across markets.
HubSpot Launches Service Hub Following Impressive Q1 17 May 2018 HubSpot Launches Service Hub Following Impressive Q1 Perhaps one of the most widely used quotes from the famed show Mad Men is “if you don’t like what’s being said, change the conversation” but what if you like what’s being said, and rather than change the conversation, you take that conversation and use it to change a large part of your business model? This is what recently happened with HubSpot.
Planning A Personalization Strategy for Your Business 16 May 2018 Planning A Personalization Strategy for Your Business The power of personalization is said to be either intrusive or seen as trapping you into a ‘filter bubble’ as some may say - Although, I have a different view and find personalization quite interesting. When I think of personalization, I think of when I visit a website and I’m trying to find a pair of shoes or a dress, for example.
Is the Acquisition of Bizible by Marketo a Big Deal? 15 May 2018 Is the Acquisition of Bizible by Marketo a Big Deal? At the recent Marketing Nation Summit, Marketo announced that it has acquired Bizible a B2B performance measurement company, for an undisclosed sum. This is to date their largest acquisition that they have made.
6 Ways To Dominate Ecommerce Sales With A Brand New Store 14 May 2018 6 Ways To Dominate Ecommerce Sales With A Brand New Store Getting the ball rolling with a new online store can be a challenge. Yet the sooner you can start generating sales, the faster your business can grow, and the better you will be able to cater to the needs of your target market.
The Future of eCommerce & Their Acquisition Sprees for 2018 11 May 2018 The Future of eCommerce & Their Acquisition Sprees for 2018 Today, eCommerce and digital influences are 56% of in-store purchases, while eCommerce itself represents almost 10% of U.S. retail sales and that figure is growing by nearly 15% annually. Digital commerce has gone beyond “buying something on a website” to a series of interactions that rely on technology to move goods.
The Misunderstanding that Could Spell GDPR Disaster 10 May 2018 The Misunderstanding that Could Spell GDPR Disaster George Parapadakis, Director, Business Solutions Strategy, EMEA at Alfresco expanded on this in a recent article entitled 8 reasons why Records Management is not the same as Information Governance and upon reading it, I had some questions for him on this issue as well as where he felt most organizations sat in their level of security & compliance.
Rivals Join Forces: Radius and Leadspace 9 May 2018 Rivals Join Forces: Radius and Leadspace Former rivals unite, Radius and Leadspace recently announced that they have joined forces. The two leaders in data intelligence for B2B sales and marketing will be better positioned to cater to Radius’ 200+ marquee customers.
How to Write Effective Copy for Your Content Marketing Strategy 8 May 2018 How to Write Effective Copy for Your Content Marketing Strategy Smart, skilled content creation is a major factor you must peg if you want ROI from content marketing. Of course, the meat of content creation lies in the physical act of copywriting. This is why many marketers ask themselves a vital question:
HubSpot Becoming Major Ally for Startups and SMBs 7 May 2018 HubSpot Becoming Major Ally for Startups and SMBs There is always a difference of opinion when it comes to the ‘right time’ to jump into the world of owning a Startup or SMB and it depends on who you talk to. IF there were a great time to be in that world though, now would be it, given the moves inbound marketing and sales giant HubSpot has made to become an ally to those in the space.
BloomReach Employee Expansion and SAP Solution 4 May 2018 BloomReach Employee Expansion and SAP Solution In our recent installments of our Movers and Shakers articles, there was a certain company who peaked my interest and was popping up a few times so I decided to do a bit of investigating on BloomReach and what they’ve been up to recently.
A Fair Review of the Top Web CMS Platforms - 2018 Edition 3 May 2018 A Fair Review of the Top Web CMS Platforms - 2018 Edition Last year we published an article called A Fair Review of the Top .NET CMS Platforms, which seemed to resonate well with our readers so we decided to relaunch the article in 2018, but with some significant enhancements. The most noteworthy change is the inclusion of all platform technologies, not just the .NET crowd.