A Year of Growth, Funding & New SaaS Offering for #paid 11 Jan 2019 A Year of Growth, Funding & New SaaS Offering for #paid Today, Influencer marketing strategies have become a marketing mainstay. In recent reports, Influencer Marketing spending is going to grow to $10B by 2020 and brands are scrambling to figure out which channels their consumers are spending most of their time on so that they can direct their marketing dollars.
NBC Sports & Wendy’s Discuss Digital Transformation 10 Jan 2019 NBC Sports & Wendy’s Discuss Digital Transformation Our final customer interviews from the event were with Eric Black, SVP & CTO at NBC Sports Group and Playmaker Media and, Michael Mancuso, Head of Digital Analytics at Wendy’s. Each shared unique insight on the digital transformation in their respective markets and the quite individualized use cases for the Acquia platform in all of its elements.
The Top Digital Trends in 2018 - We'll See Again in 2019 9 Jan 2019 The Top Digital Trends in 2018 - We'll See Again in 2019 As 2018 has come and gone, we want to take a few moments to reflect on a few of the highlights in digital marketing this past year. At the same time, we want to offer insight on what trends we see transpiring for 2019.
January Podcast Focuses on WCM Market Trends for 2019 8 Jan 2019 January Podcast Focuses on WCM Market Trends for 2019 In our next podcast, Laura Myers and I are going to share our thoughts on the WCM market for 2019, the multi-channel customer experience, and why customer relationships are vital to your businesses success. Also joining us in the conversation will be Loren Jarrett, CMO at Progress.
Former Senior Analyst at Forrester Joins Elastic Path 7 Jan 2019 Former Senior Analyst at Forrester Joins Elastic Path Elastic Path waited just seven days into 2019 to set an exciting tone for their upcoming year. Today it was announced that John Bruno, former senior analyst at Forrester and lead author of Forrester’s 2018 B2B eCommerce playbook officially joined the leadership team at Elastic Path as their new Vice President of Product Management.
BloomReach Partners on Digital Transformation, Disruption & CX 4 Jan 2019 BloomReach Partners on Digital Transformation, Disruption & CX To wrap up the wonderful time spent at BloomReach Connect in 2018, follow along and watch the remainder of our exclusive interviews where we had the chance to interview a few BloomReach integration partners. Not only did we discuss digital transformation, but digital disruption and customer experience were just a few of the topics discussed.
Experience & Disruptive Tech Dominated eCommerce in 2018 3 Jan 2019 Experience & Disruptive Tech Dominated eCommerce in 2018 Looking back on the year though, I had some truly insightful conversations with some of the brightest minds in eCommerce so rather than keep it all to myself, I will share some snippets of those conversations below on what I deem the three biggest topics of 2018.
Acquia Customers Discuss Drupal, Best of Breed & More 2 Jan 2019 Acquia Customers Discuss Drupal, Best of Breed & More Watch our first two exclusive customer interviews below that were captured from Acquia Engage 2018 where we discuss the Drupal based open source platform, best-of-breed, and the complications that you can run into when moving and consolidating your website over to a new platform.
2018 Content Marketing Strategy in Review, Prep for 2019 31 Dec 2018 2018 Content Marketing Strategy in Review, Prep for 2019 As marketers, our role isn’t just to build strong, trusting customer relationships now but to keep up with the changes – enabling brands, strategies, and our stories to evolve along with them. So what is the best way to start planning for your 2019 content marketing strategy?
Tips to Improve Your Content Marketing During the Holidays 28 Dec 2018 Tips to Improve Your Content Marketing During the Holidays Tis the season to take time off.... Isn’t that how it goes? Many of you are more than likely taking some much-needed time of over the holidays, but that doesn’t mean your content marketing efforts need too.
Social Media Trends to Watch and Capitalize On in 2019 27 Dec 2018 Social Media Trends to Watch and Capitalize On in 2019 With 2018 nearing the end and 2019 is just around the corner we should start thinking about our social media strategy for 2019. Essentially the goal is to gain a broader awareness and increase engagement with our customers, so what trends should we include?
Aprimo on Measuring & Optimizing CX for Enterprises 26 Dec 2018 Aprimo on Measuring & Optimizing CX for Enterprises The launch of Aprimo Connect will enable faster enterprise integrations, streamline budget and allocation planning processes, visibility into operational data and eliminate manual work with AI enhancements.
Podcast: The Content Journey and an Interview with Agility 24 Dec 2018 Podcast: The Content Journey and an Interview with Agility It’s a nice idea to think that you can convert a customer with one piece of content, but those instances are few and far between. This is why our last podcast of 2018 focuses on the content journey and how technology will both support and change the way we think about it. We also interview Jon Voigt, Co-founder, and CEO at Agility on the topic.
Hero Digital’s New Hires on Customer & Employee Experience 21 Dec 2018 Hero Digital’s New Hires on Customer & Employee Experience It’s been a big month for independent customer experience agency Hero Digital. With its roots in Silicon Valley, Hero Digital has experienced the same kind of accelerated growth this year that part of the country is known and capped off the year with a recent acquisition and expansion of their leadership team just this month.