How to Engage and Convert Through Email Campaigns 9 Nov 2018 How to Engage and Convert Through Email Campaigns You’re a businessperson. You don’t know marketing. Thankfully, there are people like Matt Heinz, who know everything there is to know about marketing, so you don’t have to. Here’s some of his most useful tips for making the most of email as part of your marketing campaign.
Sitecore’s CTO & SVP on Stylelabs Acquisition at Symposium 2018 8 Nov 2018 Sitecore’s CTO & SVP on Stylelabs Acquisition at Symposium 2018 This article includes the exclusive video interviews with Sitecore’s two seasoned executives, Ryan Donovan, Chief Technology Officer and Faaraz Khan SVP of Corporate Strategy & Development that Laura Myers and I filmed at the event as well as my brief commentary on our topics of conversation.
CMS: Top Players, Trends, and Market Share Growth 7 Nov 2018 CMS: Top Players, Trends, and Market Share Growth Today, based on multiple sources of research, surveys, and analytics, it is estimated that there are almost two billion websites online. To be more accurate, the Web Server Survey of October 2018 by NetCraft reports the latest number of sites is 1,673,535,333.
Acquia Partners with Headless Commerce Solution Elastic Path 6 Nov 2018 Acquia Partners with Headless Commerce Solution Elastic Path Acquia recently announced a partnership with Elastic Path to bring together the power of open source content management with a headless commerce solution and place it directly in the hands of global brands and merchants.
Customer Journey Mapping for the Growing Business 5 Nov 2018 Customer Journey Mapping for the Growing Business An accurate customer journey map guides marketing, sales, and operations. Defining the phases of the customer journey, as well as the desired customer experience at each phase of the journey helps each functional division within the business understand what to focus on and how to apply their talents.
IBM Makes Huge Investment in Open Source by Acquiring Red Hat 2 Nov 2018 IBM Makes Huge Investment in Open Source by Acquiring Red Hat On October 29th, IBM announced it would be acquiring veteran open-source software vendor Red Hat in “a deal aimed at helping the company boost a cloud computing business central to reviving the tech giant”, according to the Wall Street Journal.
How to Create a Personalization Strategy for Your Business 1 Nov 2018 How to Create a Personalization Strategy for Your Business The power of personalization is a power all brands want. Who wouldn’t want to be the one that has the most say in curating your journey through the web and nudging your attention back where it can? Some feel personalization can be intrusive or trap you into a ‘filter bubble’ but when done right, it can be a game-changer.
California Consumer Privacy Act, Did the GDPR Cross the Atlantic? 31 Oct 2018 California Consumer Privacy Act, Did the GDPR Cross the Atlantic? There’s been a lot of chatter about California passing a new law on June, 28th 2018 called the “California Consumer Privacy Act, A.B. 375”, but with this introduction of the new California data privacy law comes a wave of possibility that the new law possibly sets the tone for similar legislation in other states.
New Enhancements to Insite's B2B Commerce Platform 30 Oct 2018 New Enhancements to Insite's B2B Commerce Platform Insite Software provides digital commerce solutions designed specifically for manufacturers and distributors. Founded in 2004 they have been busy perfecting their commerce solution by understanding the complexities that go along with B2B business, which has really put them in the forefront.
Marketing Platform Comparison: HubSpot vs Hootsuite vs Marketo 29 Oct 2018 Marketing Platform Comparison: HubSpot vs Hootsuite vs Marketo There is a long list of marketing platforms out there, and while many provide the same features, and others are specific in nature, in this post we explore the comparisons between HubSpot, Hootsuite, and Marketo.
Podcast: What is Modern WCM Without Content Intelligence? 26 Oct 2018 Podcast: What is Modern WCM Without Content Intelligence? In this month's podcast, Laura and I hopefully help shed some light on what it means when we combine artificial intelligence with a web content management system (WCM) and how it relates to the importance and relevance of content intelligence not just as a platform but as a concept.
Tips for Sales Teams to Increase Connect Rates 25 Oct 2018 Tips for Sales Teams to Increase Connect Rates Whether you’re running or operating within a sales team, you’ll be well aware of the fact that most of your time is taken up organising strategies and planning your campaigns. Every year, businesses around the world collectively spend billions and billions on their sales departments...
eZ Systems on New v2.3 Platform Release & Future Roadmap 24 Oct 2018 eZ Systems on New v2.3 Platform Release & Future Roadmap Intrigued by the new release of eZ Platform v2.3, I reached out to Product Marketing Manager, Amit Gutin of eZ Systems to dig a bit deeper on what the new release was addressing, details on the new capabilities and their future roadmap.
Alfresco's Jennifer Smith Discusses New Position as CMO 23 Oct 2018 Alfresco's Jennifer Smith Discusses New Position as CMO With a slew of hires and promotion with the most recent in September, Alfresco announced that Jennifer Smith has joined the company as the Chief Marketing & Culture Officer.