21 Sep 2018
Segmenting marketing campaigns is all about ways to view, optimize, and use advertising data — taking one campaign strategy and breaking it down into smaller, bite size pieces to...
21 Sep 2018
Chinese police on Friday arrested 21 suspects in connection with the theft of customer information from Alibaba Group Holding’s logistics affiliate Cainiao Network, state news...
21 Sep 2018
If your marketing technology landscape looks more like a spaghetti dinner plate, well, you are not alone. For many years, marketing leaders had carte blanche authority to invest...
21 Sep 2018
BoxWorks 2018, announced several advancements to our cloud content management platform, including updates to Box Skills -- the company’s breakthrough framework for applying state...
21 Sep 2018
Since the advent of online shopping, people have been prophesying the death of brick and mortar shops. It’s true that in recent years foot traffic in shops has fallen and online...
21 Sep 2018
If you were a fly on the wall in all the conversations I’ve had with our customers throughout the past year, you would hear first-hand the topic that’s on all of their minds...
21 Sep 2018
Earlier this summer, Gartner released its annual Magic Quadrant for Web Content Management 2018, showing us where the perennial players placed this year compared to last and who...
20 Sep 2018
The phrase “The customer is always right” has echoed throughout the business world ever since it was coined in 1909 by Harry Gordon Selfridge, the founder of Selfridge's...
20 Sep 2018
According to Forrester Principal Analyst Cheryl McKinnon, the drivers fueling the move of ECM to the cloud continue to be the need to be more flexible and agile and offloading...
20 Sep 2018
Four things you may not know about API-first commerce. Ana Milevskaja discusses the top four often overlooked benefits of API-first commerce.
20 Sep 2018
The era of traditional marketing has long passed. Today, it’s easy to collect information about customers and understand them to respond faster and measure the effectiveness of...
20 Sep 2018
Adobe Joins Netflix’s New Post Technology Alliance. Premiere Pro CC and After Effects CC earn the Netflix Post Technology Alliance product designation.
20 Sep 2018
British Airways recently announced that 380,000 customer financial records had been stolen by malicious actors through their mobile and desktop sites.
20 Sep 2018
Understanding the journey your buyer undertakes every time they make a purchase is critical if you want to maximize your opportunities for sales. No matter what form of marketing...
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