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HubSpot’s Platform Ecosystem Exceeds 200 Participating Partners

HubSpot announced today that the HubSpot Connect platform partner program has grown to now include more than 200 integrations. In the last year, HubSpot Connect has seen 108% growth in the number of total Connect partners.

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Today, there are over 6,000 software vendors building tools for marketing, sales, and service teams. At the same time, the growth rate of SaaS spending per company is projected to increase by 118% from 2017 to 2020, according to Blissfully. Businesses continue to look for the right mix of applications for their industry, size, and needs among the thousands of capabilities, use cases, and choices for companies building their technology stack. As a platform company, HubSpot embraces the power of these tools to complement or extend the functionality of HubSpot’s core product offerings. Through the Connect Program, the company helps customers find and use high-quality, good-fit solutions that are right for their business by certifying and curating applications within the HubSpot ecosystem.

“Our platform partners offer customers an incredible range of specialized capabilities they can easily add to HubSpot, without requiring an IT specialist to integrate them,” said Scott Brinker, HubSpot’s VP of platform ecosystem. “Together, we strive to make it a seamless experience for small to mid-sized businesses to connect these innovative apps, share data between them, and orchestrate how they work together to deliver remarkable customer experiences.”

The average small to mid-sized business pays for more than 20 SaaS apps, an investment that becomes more impactful when those tools work together. In the last year, HubSpot has built 84 new public API endpoints and four new APIs, allowing developers to build on top of the HubSpot platform and connect HubSpot to the full spectrum of software being used by growing businesses.

In addition to growing the number of partners and adoption within HubSpot Connect, HubSpot has also expanded the capabilities for how to extend the use of its platform. For example, with HubSpot and its Connect integrations, it is now possible to:

  • Automate direct mail through workflows
  • Send SMS messages to contacts in your CRM
  • Manage events through invites, registrations, reminders, and follow ups
  • Leverage account-based marketing tools
  • Expand website capabilities through interactive content
  • Launch rewards programs to increase engagement
  • Watch visitor video data on the contact timeline
  • Support an international business with content translation

HubSpot also helps customers find the best-fit integrations for their needs by curating lists of apps into use case categories (with new additions like calling and ABM) and audience collections (Apps for Startups, Apps for Agency Services, and Free Apps).

In order to encourage and enable these integrations, HubSpot continues to expand and improve the benefits for the HubSpot Connect program to increase the value for partners. In 2018, the Connect program launched Apps for Startups and Apps for Agency services to help partners reach their target audiences and provide special offers to startups and agencies in order to increase adoption. HubSpot also hosted more than 100 partners at the first annual Connect Partner Day in the spring of 2018 and invited all Connect partners to Partner Day at INBOUND 2018. These events provide partners the opportunity to learn more about building on the HubSpot platform, to network with each other and members of the HubSpot product and marketing teams, and to discover new ways they can grow better as a HubSpot partner.

Learn more about the HubSpot Connect directory or apply to join the Connect Program.

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HubSpot Selects AWS as its Preferred Public Cloud Provider

One of the leading customer growth platforms runs the vast majority of its infrastructure on AWS for greater reliability and speed, the best performance, and access to the most comprehensive set of cloud services


SEATTLE--()--Amazon Web Services, Inc. (AWS), an company (NASDAQ:AMZN), today announced that HubSpot has selected AWS as its preferred public cloud provider. HubSpot’s core products, including HubSpot CRM, Marketing Hub, Sales Hub, and Service Hub, run on AWS, and HubSpot will expand its use of AWS to build new applications in the cloud. AWS enables HubSpot to scale its business quickly, powering its global expansion and companywide innovation. In turn, HubSpot is able to focus more of its resources on developing new cloud-based products and services on AWS for its over 48,000 customers in more than 100 countries.

“For industry leaders like HubSpot, the desire to understand and exceed customers’ expectations is always top of mind”

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AWS’s expansive infrastructure, operational expertise, scalability, and industry-leading services gives HubSpot the right set of tools to strengthen its software, services, and support capabilities. HubSpot built a highly automated microservices architecture on AWS to support applications of all sizes, scale, and complexity, gain greater agility, and establish a DevOps practice in the cloud. They’ve also constructed a data lake using Amazon Simple Storage Service (Amazon S3) and Amazon Athena to ingest and analyze operational data so that HubSpot can diminish internal waste and cut operational costs. In addition, through utilizing Amazon machine learning technology such as Amazon Lex, HubSpot added natural language processing capabilities to GrowthBot, its chatbot that helps marketing and salespeople quickly and easily get help creating content, researching competitors, and monitoring analytics.

“Scale and the ability to innovate at a faster rate are immensely important for our business, which is why we chose to take a cloud-first approach with AWS, making it our preferred cloud provider,” said Brad Coffey, Chief Strategy Officer at HubSpot. “As we continue to grow our platform, it becomes increasingly important for us to have a reliable infrastructure in place to support the needs of our customers. The scale we deal with is not just the number of customers we support, but we also account for the volume of web traffic that their customers receive as they continue to grow. Organizations adopt HubSpot to let us deal with these geometric increases, and we rely on AWS to ensure our cloud infrastructure is reliably supported even during unforeseen spikes. Over the years, we have leveraged AWS’s compute, storage, serverless, analytics, and machine learning services, and we’ve deepened our relationship with AWS to ensure we are taking full advantage of their services as we continue to evolve our business.”

“For industry leaders like HubSpot, the desire to understand and exceed customers’ expectations is always top of mind,” said Mike Clayville, Vice President, Worldwide Commercial Sales at AWS. “AWS’s breadth and depth of functionality and highly scalable infrastructure continue to help them evolve their products and maintain their position at the forefront of the industry. When we started working with HubSpot, it was clear they wanted solutions that were agile, flexible, and ready for what’s next, and we’ve worked with them ever since to make sure our services are able to help them achieve their business objectives. We look forward to seeing what else HubSpot does with AWS’s unmatched portfolio of cloud services to bring new products and features to market for their leading customer growth platform.”

About Amazon Web Services

For over 12 years, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud platform. AWS offers over 125 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, virtual and augmented reality (VR and AR), media, and application development, deployment, and management from 55 Availability Zones (AZs) within 18 geographic regions and one Local Region around the world, spanning the U.S., Australia, Brazil, Canada, China, France, Germany, India, Ireland, Japan, Korea, Singapore, and the UK. AWS services are trusted by millions of active customers around the world—including the fastest-growing startups, largest enterprises, and leading government agencies—to power their infrastructure, make them more agile, and lower costs. To learn more about AWS, visit

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit and follow @AmazonNews.

About HubSpot

HubSpot is a leading growth platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 48,000 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, the soon to be released Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to manage the customer experience from awareness to advocacy.

HubSpot has been named a top place to work by Glassdoor, Fortune, The Boston Globe, and The Boston Business Journal. The company is headquartered in Cambridge, MA with offices in Dublin, Ireland (EMEA HQ); Singapore; Sydney, Australia; Tokyo, Japan; Berlin, Germany; and Portsmouth, NH.

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