1. Hosting & configuration (no access because of where you are). Without a cloud-based central content library for these sort of things, it becomes really hard to open up access from anywhere. Employees are working remote now more than ever, and that's not to mention the vast network of freelancers, photographers, and consultants typically involved who exist outside a brand's four walls

  2. Permissions (no access because of who you are). It's a common problem when teams fail to establish permissions and user rights in their system. Too much access is as dangerous as too little. With no better alternative, a lot of teams resort to having all assets handled by a handful of media managers, who unwittingly become the gatekeepers and are soon flooded with dozens of requests every day

  3. Usability (you have access, but still can't find it!). When a cloud-based storage or digital asset management solution is in place, but end users are still going back to the gatekeepers asking for key files, it renders the solution (and corresponding investment) meaningless. The whole point is to enable the search & find behavior, not the "ask and wait" behavior.

  4. Adoption (you have access, but still don't want to use it). Failing on usability is typically the first step to low adoption of a system. In other words, they try to use the system put in front of them, and fail. Then they just skip using it altogether. End users ask for an asset, knowing full well it probably exists somewhere in the recesses of a convoluted server.