Headless CMS is all the rage. Analysts predict significant market growth in the headless technology space in 2020. So no wonder, everybody jumps on the headless train. Even the clunkiest and dustiest CMS now claims to offer a headless or hybrid solution. FOMO is real.
Gartner Research, in their latest Magic Quadrant for Web Content Management, calls out as one of three market trends: “Hybrid is the new headless: Although “headless content management” has become something of a buzzword, global organizations are increasingly seeking systems that are not only purely headless but that can also provide head-on and head-optional capabilities from the same platform.”
I beg to differ. “Hybrid”, very often, is a charade put on by traditional vendors to camouflage their shortcomings as a modern content management system. Having been a part of this industry for more than twenty years, I cannot shake off this “here we go again feeling.” (Remembering a decade ago when everybody thought they could leverage the rise of SaaS by launching some cloud offering.)
A modern CMS is more than just a headless CMS; it combines the strengths of API-first, microservices architecture, cloud-first, and subscription model.
Here are seven ways to help you differentiate a headless CMS from an impostor and ensure you buy into a modern content management system that is ready for the future of digital experiences:
1. A Modern CMS Offers More than a Content REST API
Most content management systems, both native headless CMS or traditional monolithic CMS, include some form of REST API, allowing you to get content out of a repository in a flavour of Content as a Service (CaaS).
Much like one swallow doesn’t make a summer, that single API doesn’t make a modern CMS. Look for APIs to cover all aspects of the CMS, including the content, management, and delivery functionality.