In-the-moment personalization is a pillar of today’s customer digital journey, but the growing number of channels and budget constraints make it challenging to do well and at scale. Industry leaders are emerging by aligning three key elements:

• Excellent data governance

• Scalable content management and

• Human-centered design

That’s what makes Sitecore’s partnership with IBM iX (including Bluewolf) both strategic and exciting. Sitecore’s experience platform helps companies deliver on these elements, and together, IBM iX and Sitecore can enable our clients to develop highly effective marketing strategies and implement meaningful digital experiences for the customers’ entire journey.

The partnership enables IBM iX to tap into Sitecore’s digital experience platform which enhances Salesforce® Marketing Cloud. The combination of Sitecore and Salesforce delivers a double punch of capturing and unifying targeted data across multiple channels AND providing relevant customized content. Marketers can streamline their digital marketing experience, saving time and money.

This type of integrated marketing tech stack delivers the competitive advantage of maximized data value. According to The State of Salesforce 2019 report, marketers who view integrating marketing apps as extremely important to their strategy are 49% more likely to excel at delivering personalized experiences than their peers.
 

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