CMS-Connected Homepage

Headline News, Articles & Events Resource
For Your Digital Experience
  • Latest News
  • All the News
  • Upcoming Events
  • Subscribe
  • Latest News
  • All the News
  • Upcoming Events
  • About Us
  • Subscribe

Syndicated News

Unlocking the Path to Experiential Commerce

Just last week we had our annual Acquia Engage event, and for the first time ever we had it outside of Boston in sunny Austin, Texas.

One of the exciting sessions at Engage was all about headless commerce, titled "Unlocking the Path to Experiential Commerce." The session was co-presented by leaders from our technology partner Elastic Path, our joint agency partner TA Digital, and myself.

Presenters:

  • Chad Hooker, director of product management at ElasticPath
  • Joe Brannon, global commerce practice director at TA Digital
  • Dr. Ali Alkhafaji, chief technology officer at TA Digital
  • Meagan White, senior product marketing manager at Acquia
Unlocking the Path to Experiential Commerce


As we announced prior to Acquia Engage, Acquia has formed a partnership with Elastic Path to help brands realize the opportunities of open source content management and headless commerce solutions.

In our session, we talked about trends and best practices for experiential commerce. Here are just some of the highlights.

Commerce is Changing

Unlocking the Path to Experiential Commerce


As consumers shift away from transactional interactions and toward personalized relationships across channels, brands will need to focus on the customer experience. The era of an extensible and decoupled-based approach to content and commerce is rapidly gaining traction so organizations can easily create and deliver content across multiple touchpoints.

Brands Still Struggle to Monetize Experiences

In the beginning, there was the big monoliths that were built to be largely focused on online catalogs. Flexibility and experience optimization was an afterthought.

The monoliths are tightly coupled in terms of the transaction and the experience layer, and any changes need development or IT resources – making it difficult for marketers and merchants to quickly make updates based on customer demands.

Templated solutions were introduced to give brands a pattern to follow, but it didn’t allow for easily adding or customizing stores for multichannel. From there, service assemblies were created to combat this, but these can’t really scale to meet the vast needs of the organization.

Brand still struggle to monetize experiences

Overcoming These Challenges with a Headless Architecture

A decoupled approach can present many benefits like greater flexibility, the option to personalize and innovate, and most importantly, the ability to deliver a great shopping experience for consumers.

I talk about the benefits of headless commerce here. In short: A decoupled model future-proofs your business and ensures you can enable commerce experiences rapidly across touchpoints as customer expectations change.

Overcoming challenges with a headless commerce


To wrap up the session, TA Digital talked about their fully managed experiential commerce solution called CommerceFactory, that leverages both Elastic Path and Acquia.

If you want to learn more about it, you can visit their CommerceFactory page or watch our webinar here.

View original content: Here

Related Acquia News:

  • Going Beyond in Technology with Acquia Labs
  • A Fair Review of the Top Web CMS Platforms - 2018 Edition
  • Gartner Magic Quadrant for DXP 2018 ... Who's In Who's Out?

CMS-Connected Reviews

A Fair Review of the Top Mid-Market CMS for 2020

CMS-Connected’s review and in-depth analysis of the leading mid-market Web CMS vendors.
 

Gartner Magic Quadrant Shelves Shelves WCM 2020: Vendors Discuss the Future

CMS-Connected explores this topic with exclusive insights from nine of the Top CMS 2020 vendors.

Twitter

A Twitter List by CMSCMedia

CMS-Connected

What We're Reading

Dries-Buytaert-Drupal.png

Dries Buytaert Celebrates 20 Years of Innovation

Tim Anderson | The Register

Petr-Palas-Kentico.png

Petr Palas Discusses the Hurdles to Headless CMS Adoption

Janus Boye | Boye & Company

Crownpeak + Google Consent Mode

Casey Vick | Crownpeak

What Others Are Reading

  • Gartner Magic Quadrant for Digital Commerce 2020 Review
  • Acquia’s Partner-First Mission Shines at Acquia Engage
  • 6 Tactics to Modernize Your Intranet
  • AI Behemoth IBM Enters the Cognitive Capture Market
  • Technologies and Approaches that Caught Our Attention in 2020

Featured Case Studies
Footwear
medical personnel

Menu

  • Latest News Articles
  • All the News
  • Upcoming Events
  • eNewsletter
CMS-Connected Homepage
Copyright © CMS-Connected Media Corp.
All rights reserved
Visit Our Social Channels
  • Terms and Conditions
  • Privacy Policy
Broadcast on CMSC MEDIA

Send Us Your Breaking News