Acxiom Marketing Solutions Joins IPG Family of Companies
Remains an Independent Company Operating Under Acxiom Brand
CONWAY, Ark.–(October 1, 2018)– Acxiom LLC, the data foundation for the world’s best marketers, today announced that the acquisition of Acxiom by Interpublic Group (NYSE: IPG) is complete. Acxiom will operate as an independent company under the Acxiom brand led by co-presidents Dennis Self and Rick Erwin. Transaction details can be found in IPG’s press release.
Acxiom will continue to offer the broadest set of marketing data and service offerings in the industry for helping brands, their agencies, and their technology partners navigate the complexity of creating exceptional experiences across every consumer touchpoint. Acxiom’s nearly 50 years of expertise and leadership in ethical data use will continue to be a differentiator in this era where consumers expect – and regulations increasingly demand – accountability, transparency and choice in how consumer data is used.
In a world where everything is becoming data-driven, Acxiom is committed to maintaining open and neutral solutions for the entire marketing ecosystem, helping to make every technology platform better by providing access to more data in a secure and privacy-conscious manner.
“This is a great day for clients and associates across Acxiom and IPG,” said Dennis Self, co-president at Acxiom. “Acxiom’s world-class data and service offerings that enable highly personalized, omnichannel customer experiences, combined with IPG’s vast scale and breadth of complementary agency services, represents the next wave of innovation in our industry – the bringing together of the art and the science of marketing.”
Consumers expect consistent, relevant, personalized experiences across all channels, and the way for marketers to deliver that great omnichannel experience is to unify their marketing and advertising at the data layer. “Acxiom’s Open Garden approach makes that possible, as does our commitment to working with players across the ecosystem, including data partners, agencies, publishers, platforms and technology providers,” said Self. “When the data layer is unified, a brand’s marketing and advertising is optimized to deliver exceptional customer experiences throughout the customer journey.”
Acxiom is headquartered in Conway, Arkansas, with additional U.S. offices in Austin, TX, and Downers Grove, IL, as well as international locations in China, Germany, Poland, and the United Kingdom.
Acxiom provides the data foundation for the world’s best marketers. We enable people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. A leader in identity and ethical data use for nearly 50 years, Acxiom helps thousands of clients and partners around the globe work together to create a world where all marketing is relevant. Acxiom is a registered trademark of Acxiom LLC. For more information, visit Acxiom.com.
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