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Gladson and Webcollage Named to Walmart Connected Content Partner Program

Companies Together Will Provide Integrated Content Creation and Rich Media Brand Assets to Walmart Digital Commerce

Gladson, the leading creator and syndicator of product content, digital assets, and rich content for brands, retailers, and food distributors, today announced its selection by Walmart to participate in their newly launched Connected Content Partners for content enrichment and rich media. The company will provide Walmart suppliers with the ability to create content, enrich content and publish rich media for the retailer’s digital commerce platform.

Walmart developed the Connected Content Partner program as a way to help its suppliers identify content partners who could help their businesses more efficiently scale and deliver product content to Walmart’s digital commerce properties. Gladson participated in a thorough selection process over the past two months and was selected to support Walmart’s ‘Everyday Low Cost’ philosophy for their supplier base. Gladson was selected to enrich and distribute core content as well as publish rich media.

“The main philosophy behind the Connected Content Partner program was a harmonization of three ecosystems: retailer, supplier, and content,” said Frank Ogura, Staff Product Manager at Walmart Labs. “It was clear we had an opportunity to make it easier for suppliers to identify an impactful content partner.”

The program relies on four tenets, according to Ogura. “It must be simple and clear, present a clear value proposition, include trusted partners of Walmart, and drive measurable results. If a content provider satisfied these core tenets, they would bring value to the shopper experience.”

“We are excited to have both our content creation and enhanced content solutions invited to be key participants of the Connected Content Partner program,” said Justin Hartanov, Gladson’s Chief Commercial Officer. “We have evolved as an organization to provide our clients a single source for creating, enriching, auditing and distributing content among our retailer, food distributor, and supplier clients – and we look forward to our continued evolution. This program will help us serve Walmart’s suppliers efficiently and to their digital commerce requirements.”

About Walmart

Walmart Inc. helps people around the world save money and live better – anytime and anywhere – in retail stores, online, and through their mobile devices. Each week, nearly 265 million customers and members visit our more than 11,200 stores under 55 banners in 27 countries and eCommerce websites. With fiscal year 2018 revenue of $500.3 billion, Walmart employs over 2.2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting, on Facebook at and on Twitter at

About Gladson LLC

Gladson LLC is the parent company of Gladson, Webcollage, FSEnet+ and Nutritionix, providing end-to-end content creation, enhancement and syndication for retailers and distributors, and their vendor suppliers.

Gladson’s digital asset management and product information management solutions provide the most complete end-to-end content management experience for brands and retailers. Featuring the largest network and the most expansive content in the industry, Gladson is the trusted partner for creating, enriching, managing and publishing digital product content.

Webcollage is the leading cloud-based platform for manufacturers to manage and publish rich product information across a vast network of retailer sites globally.

Clients can increase in-store and online conversion rates and sales, improve operational efficiencies, provide product transparency, maintain compliance and meet government regulations with Gladson enterprise-ready digital content. For more information, visit

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