Industry Insights
We are excited to announce that our relationship with Microsoft is continuing to grow. In November 2016, we announced the move of the Affinio infrastructure to Microsoft Azure to ensure our customers benefited from the latest in Microsoft technology. In December 2017, our CEO, Tim Burke, published an article recapping Affinio’s incredible experience with the Microsoft Accelerator Machine Learning program. Most recently, in April 2018, we announced that our offering was available through a collaboration with Microsoft’s Global Consumer Good and Retail Solutions teams.
Today, we are thrilled to share that Affinio is joining Adobe and Episerver in Microsoft’s new Intelligent Customer Journey for Retail. The Intelligent Customer Journey provides customers with a seamless personalized shopping experience across every step of their shopping journey – we are excited to be a part by providing retailers a new level of customer intelligence.
“Our team is thrilled to be working with Microsoft, Adobe and their retail and consumer good customers. Our solution will help them power high-performing marketing strategies with built-in AI technology that uncovers and visualizes unique consumer segments based on their common behaviours, interests and affinities.” said Tim Burke, Co-Founder and CEO of Affinio. View original content: Here
Give your customers a seamless, personalized shopping experience across every step of their shopping journey
Retailers are increasingly striving to offer personalized, seamless shopping experiences for today’s digital-savvy consumers. These experiences must span both digital and physical channels—engaging retail consumers every step of the way. The Intelligent Customer Journey for Retail Connected Scenario provides retailers with a compelling, differentiated scenario that enables them to delight customers throughout their shopping experience using Microsoft and partner solutions, all running on the Microsoft Cloud. Click here to learn more. View original content: Here
