Industry Insights

Syndicated News

CoreMedia Launches CoreMedia Content Cloud in Response to Strong Demand by Iconic Brands

HAMBURG, GERMANY & WASHINGTON, D.C. (September 10, 2018) — CoreMedia, a content management visionary recognized by leading analysts, today announced the launch of CoreMedia Content Cloud, a new subscription-based offering that enables companies to orchestrate iconic brand experiences across multiple digital touchpoints and languages on a global scale.

Based on their experience working with leading luxury platforms like YOOX Net-A-Porter Group, CoreMedia has achieved strong growth with iconic brands. This close collaboration with market leaders in luxury, fashion, eyewear and jewelry has shaped CoreMedia’s vision for the future of content management and led directly to the development of CoreMedia Content Cloud.

CoreMedia Content Cloud is designed to empower marketing professionals and merchandizers to master the rapid rollout of personalized, content-rich global campaigns without the need to master complex code. It makes brands more agile and enables them to successfully stage more promotional product drops per year with less resources and at a higher quality.

At the same time, CoreMedia Content Cloud provides a powerful platform for frontend and backend developers to innovate rapidly. CoreMedia Content Cloud empowers developers to build highly personalized experiences and integrate their own choice of best-of-breed services with ease.

CoreMedia Content Cloud is architected to be the "missing piece" for both headless content and commerce systems, as well as existing eCommerce and Marketing applications which typically lack sophisticated tools for creating and previewing content-rich digital experiences and publishing them to any digital touchpoint.

CoreMedia Content Cloud is an open, best-of breed, API-driven solution that combines a headless content repository with an advanced Web-based UI that allows editors to access content from any source and preview complex front-end customer experiences in real time. CoreMedia Content Cloud’s omnichannel content delivery engine can expose content in a media-neutral format that can be rendered by any target channel from web sites and mobile apps to out-of-home displays and point-of-sale kiosks and shelf-displays.

Finally, CoreMedia Content Cloud ships with a set of pre-built productized integrations with leading eCommerce and marketing tools including IBM Watson Commerce, SAP Commerce Cloud, Salesforce Commerce Cloud, and Elastic Path.

“Creating iconic customer experiences is a critical strategic imperative for brands. It’s the most effective way to avoid becoming a commodity. And, regardless of which sector you‘re in, the key to great experiences will always be great content,” said Sören Stamer, CoreMedia CEO, “But, since sophisticated content management is surprisingly hard, most commerce and marketing platforms fall short. That’s why CoreMedia Content Cloud is not a nice to have. It’s an essential component for any brand’s multi-channel digital strategy.”

CoreMedia Content Cloud is available today as a fully managed service hosted by CoreMedia or as a self-managed solution that can be deployed via Docker containers in a customer’s own private cloud for maximum control and flexibility. Both versions are delivered as a subscription-based service.

CoreMedia will be exhibiting at DMEXCO 2018 in Cologne, September 12-13. Visit CoreMedia in Hall 7.1, Aisle C, Booth C-018 to see CoreMedia Content Cloud in action and learn how to create and preview iconic customer journeys for your brand – in real time, across all channels and devices from a single place.

View original content: Here

Related CoreMedia News:


Are Governments Providing Improved Digital Experiences During a Global Pandemic?