Digital marketing changes at a rapid pace which makes it difficult for marketers and business owners to keep up with the latest industry trends. From market research, UI/UX...
Stackline, a retail intelligence company, and one of Amazon’s largest advertisers announced a new AI module that gives brands visibility into the performance of US$4 billion in...
When looking at the Super Bowl, we as marketers understand that the intention of Super Bowl ads are not about driving sales, it is about the overall business of advertising and...
In this article, we’ll look at how the big changes on Facebook impact modern marketing. More importantly, we’ll show you how to get the most of advertising on Facebook.
Way before social media became a marketing staple, it’s said that the first form of advertising dates back to 1839 in London, when promotional posters were hung from private...
Retail is not dead, or gasping for breath as it falls victim to the big bad online commerce world even though the narrative surrounding store closures has many believing this to...
Getting your customers to talk about a product or experience is what every business hopes for. At the end of the day, you can spend hundreds on marketing strategies and...
Just this Monday, Adobe released some really big news. The company has reached a definite agreement to acquire Magento Commerce, a market-leading open commerce platform company...
On Tuesday, Oracle announced their acquisition of Grapeshot, a platform built to help ensure ‘brand safety’ as well as contextual solutions targeting, RTB, ad-serving...
The Adobe Summit concluded last week and it is one of the world’s largest digital marketing events. Held in Vegas it attracted over 13,000 people. Since none of our team was able...
Keith Weed, Unilever’s Chief Marketing Officer has recently join a long line of executives and other elites in the tech and digital ad industries who have raised concerns about...
Despite the NFL’s television ratings having dropped in 2017 for the second straight year, the Super Bowl still remains by far one of the biggest advertising events of the year...
The advertising market is shifting away from digital ad marketing to content marketing, and it is crucial to know the difference between the two. This article will explain what...
Whether you refer to it by that name, promoted content, recommended content or republishing, the concept falls under the same process of pushing your content out into third-party...
Whether you refer to it by that name, promoted content, recommended content or republishing, the concept falls under the same process of pushing your content out into third-party...
Hootsuite, the social media management platform, has decided to expand its focus to include social advertising operations by acquiring Facebook ads manager AdEspresso. In...
Nothing comes easy and the same is true with success. In fact, success is often a product of failure. There is even a Japanese proverb saying "fall seven times, stand up eight...
Last week, Medium laid off 50 employees in non-engineering roles which made up about one-third of the staff, and are shutting down its offices in New York and Washington, D.C in...
As the year is drawing to an end, in fact, there are fewer than 50 days remaining in 2016, it is about time to formulate the strategies and the budget that will help us marketers...
American telecoms giant Verizon Communications has entered into an agreement to acquire Yahoo’s core assets for nearly $4.83 billion in cash, marking the beginning of another...