Storytelling is marketing that puts people first, not sales. It crafts a story that puts the customer front-and-center, helping them engage with a brand, product, or service on a...
In 2018, the digital assets management (DAM) market experienced a growth explosion. According to Zion Market Research, the global DAM market is estimated to reach $8.1 billion by...
When looking at the Super Bowl, we as marketers understand that the intention of Super Bowl ads are not about driving sales, it is about the overall business of advertising and...
When it comes to digital asset management, there are several ways that it can relate to your business, whether it is incorporated into your customer experience (CX) platform or...
Whether you are a neatnik or more of an organized chaos kind of person, you have a method of organizing the information that comes at you each day so that you can move forward...
Founded in 2002 and headquartered in Burlington, MA, Acrolinx is a content platform that takes care of the complete content optimization process. Editors can upload their content...
Whether you are a solopreneur, a small business owner, or part of a giant sales force funneling business into a major corporation, attracting your ideal customers and closing...
Social Media Marketing can feel overwhelming. Whether sharing a personal brand or creating a following for a business via social media channels, the questions of where to post...
In early June, Unilever took the stage at the annual Cannes Lions International Festival of Creativity to put pressure on the influencer marketing industry to provide more...
At one of the events I attended on behalf of CMS-Connected Media, I interviewed Chip Heath, an American bestselling author and speaker, to talk about the book called “The Power...
On Tuesday, Oracle announced their acquisition of Grapeshot, a platform built to help ensure ‘brand safety’ as well as contextual solutions targeting, RTB, ad-serving...
InMoment surveyed 2,000 consumers and 1,000 brands in the U.S. to find out where both groups aligned or disconnected on various CX topics, including memorability, personalization...
2017 kicked off with 2,880 store closures and nine retail bankruptcies announced in the first three months, and the year ended with nearly 7,000 store closure announcements...
An extremely successful and long-lasting impact of content marketing, further, drove brands to act more like publishers, and that’s how in-house content studios were born.
Influencer marketing was a topic of conversation during a recent interview with Mitch Fanning, VP of Marketing at Clickback, the St.Catherine’s Ontario based company providing...
In short, the idea of influencer marketing isn’t new, but the strategy, content, dissemination, platforms, people etc. have undoubtedly given the premise a refresh. I will be...
Success in content marketing isn’t luck or chance. It’s the result of a dedicated strategy, thinking outside the box, and perseverance.
Nobody knows that better than Robert...
Branding encompasses all aspects of your business operations, including positioning and reputation. By implementing strong small business branding tactics, you stand to develop a...
Stephen R. Covey, educator, author and key note speaker, once said, “Always treat your employees exactly as you want them to treat your customers.”