There is no doubt that the rise of the modern-day influencer has changed commerce. Few retail industries that have yet to embrace this newly emerging marketing strategy to grow...
Procter & Gamble’s Japanese skincare solution company, SK-II, has just announced the newest face of its brand, and the world’s first ‘autonomously’ animated digital influencer, YUMI
There is no doubt that Instagram is one of the most powerful social media platforms today. Whether you are an influencer, a digital marketing strategist, or just a social user...
ASOS, the online UK retail giant, is making some sizeable changes; marking up its digital marketing spend and clamping down on abusers of its return policy.
Dennis is the CTO of a digital marketing company named BlitzMetrics; they actually collaborate with young adults in schools on digital marketing matters. He is somewhat of an...
GoodFirms surveyed over 100 digital marketing experts to understand what the most difficult online marketing methods that are also the most effective are? The results of this...
By now, most marketers and businesses are aware of influencer marketing - the strategy of marketing to a specific group usually consisting of celebrities, bloggers, or industry...
It’s no longer a question of the creative, right-brained people pitted up against the more data-driven left-brained folks. Those two strengths need to run in parallel within each...
Today, Influencer marketing strategies have become a marketing mainstay. In recent reports, Influencer Marketing spending is going to grow to $10B by 2020 and brands are...
With 2018 nearing the end and 2019 is just around the corner we should start thinking about our social media strategy for 2019. Essentially the goal is to gain a broader...
No matter what type of business you have, Instagram is a popular and growing marketing and customer retention platform, with over 25 million businesses connecting to customers...
For our November podcast, Gabriella Pirrone and I are going to dive into the top three technology trends that will be game changing in 2019 but, in a strictly digital marketing...
In early June, Unilever took the stage at the annual Cannes Lions International Festival of Creativity to put pressure on the influencer marketing industry to provide more...
With the explosion of new technologies, digital marketing has become both a marketer’s dream and their nightmare. From the creation of a connected digital world with desktop...
Here we discuss how they allow many Fortune 1000 brands to effectively launch and run influencer campaigns through the use of both artificial and genuine intelligence, also known...
The blurring, perfecting and other fancy effects Snapchat filters are known for would’ve done wonders for the reality of Snap’s third quarter earnings report, released on Tuesday...
Influencer marketing was a topic of conversation during a recent interview with Mitch Fanning, VP of Marketing at Clickback, the St.Catherine’s Ontario based company providing...
If you want to extend your reach, there’s nothing like the free and oh-so-targeted publicity of social media such as LinkedIn Groups for B2B content marketing. Here are a few...
In short, the idea of influencer marketing isn’t new, but the strategy, content, dissemination, platforms, people etc. have undoubtedly given the premise a refresh. I will be...
The formula for influencer marketing in B2B is simple: you learn who influencers are and engage with them. If you’re producing excellent, timely content and an excellent product,...
One of the main benefits of practicing content marketing vs. traditional digital marketing is that content inherently contains the potential for brand evangelism; it’s basically...
One thing I notice that a lot of marketers like to do is follow orders. Whether it’s repeating the practices of a previous marketing team, doing whatever their sales team asks...
|<
<
1 2
>
>|
Pages: 1 of 2