There is no doubt that Instagram is one of the most powerful social media platforms today. Whether you are an influencer, a digital marketing strategist, or just a social user...
As 2018 has come and gone, we want to take a few moments to reflect on a few of the highlights in digital marketing this past year. At the same time, we want to offer insight on...
No matter what type of business you have, Instagram is a popular and growing marketing and customer retention platform, with over 25 million businesses connecting to customers...
It's not very hard to find a laundry list of which digital marketing trends will be clutch for brands in 2019 and often, you'll see carryover for what was predicted to be...
For our November podcast, Gabriella Pirrone and I are going to dive into the top three technology trends that will be game changing in 2019 but, in a strictly digital marketing...
In episode two of our podcast, Laura and I have decided to shed some light on the many conversations that we have amongst each other in hopes that we can also help clear the air...
Whether you are a neatnik or more of an organized chaos kind of person, you have a method of organizing the information that comes at you each day so that you can move forward...
Recently I was able to sit down with Harry Chemko for an in-person interview in their stunning office perched high above the gorgeous landscape of downtown Vancouver, British...
Social Media Marketing can feel overwhelming. Whether sharing a personal brand or creating a following for a business via social media channels, the questions of where to post...
In early June, Unilever took the stage at the annual Cannes Lions International Festival of Creativity to put pressure on the influencer marketing industry to provide more...
Ecommerce is a really interesting topic for me and I feel as though it can be a never-ending topic of discussion so today I’m going to do just that and discuss the top trends...
While social media may assist athletes with sports marketing, ultimately performance is the most important factor for any Olympian. So how did the Olympics perform?
Here we discuss how they allow many Fortune 1000 brands to effectively launch and run influencer campaigns through the use of both artificial and genuine intelligence, also known...
Despite the NFL’s television ratings having dropped in 2017 for the second straight year, the Super Bowl still remains by far one of the biggest advertising events of the year...
The blurring, perfecting and other fancy effects Snapchat filters are known for would’ve done wonders for the reality of Snap’s third quarter earnings report, released on Tuesday...
In short, the idea of influencer marketing isn’t new, but the strategy, content, dissemination, platforms, people etc. have undoubtedly given the premise a refresh. I will be...