It is unnecessary to argue how important content and content marketing are in 2021...Instead, what we should be asking is how effective our content marketing really is.
Personalized recommendations increase the chances of a visitor consuming more content than a generic recommendation by a whopping 60%.
L’Oréal has been taking some ground-breaking steps towards a digital transformation journey guided by Lubomira Rochet, Chief Digital Officer of L’Oréal.
Lonely Planet is reinventing their online presence. To accomplish developing the customized solutions they need, they have partnered with Acquia.
Retailers need to pull out all of the stops to ensure the success of their eCommerce experience. With so many Amazon-type companies dominating the online retail landscape...
Knowing what your customers want is crucial for any brand. Is your brand keeping up with all of the technological innovations that the tech-savvy customers of today have come to...
In today’s business environment, customer loyalty is more important than ever. The competition is fierce, there is an unprecedented abundance of goods and services, and...
We interview some key members from the Progress Software executive team to discuss industry trends and some of the processes happening at Progress and Sitefinity.
E-Commerce is an ever-changing industry; from its growth rate, trends, to its technology. In particular, e-commerce’s growth rate is unparalleled as it’s projected that the...
We are in the age of hyper-connected consumers, and delivering a personalized experience is vital for success. Recently, Sitecore and the Society of Digital Agencies (SoDA...
Now that you’ve created your personas, it’s time to start thinking about requirements. This step is essential as it will have an end effect towards the cost, implementation, and...
From product interfaces, onboarding processes, and even content presentation, all depend on new design strategies to provide a quality and user-focused experience design as well...
Since our last post, CMS systems have rapidly progressed and increasingly integrated with more recent technologies like analytics, artificial intelligence (AI), machine learning ...
Along with my thoughts on the three biggest personalization topics, I will also share with you below exclusive commentary from leading industry experts weighing in on...
Our final customer interviews from the event were with Eric Black, SVP & CTO at NBC Sports Group and Playmaker Media and, Michael Mancuso, Head of Digital Analytics at Wendy’s...
As marketers, our role isn’t just to build strong, trusting customer relationships now but to keep up with the changes – enabling brands, strategies, and our stories to evolve...
Tis the season to take time off.... Isn’t that how it goes? Many of you are more than likely taking some much-needed time of over the holidays, but that doesn’t mean your content...
With 2018 nearing the end and 2019 is just around the corner we should start thinking about our social media strategy for 2019. Essentially the goal is to gain a broader...
This year, at Sitecore Symposium 2018, we had the opportunity to sit down with two executives from Hero Digital, Kristine Stebbins, Managing Director and Tony Rems, CTO. In the...
As we all know, the best customers are recurring customers, but how do we keep this notion alive? Laura and I attended BloomReach Connect 2018 a few months ago in one of the tech...
Last week, Laura and I were very excited to visit one of the largest music capitals in the world, Austin Texas, to attend the 5th annual Acquia Engage 2018 conference where we...
You’re a businessperson. You don’t know marketing. Thankfully, there are people like Matt Heinz, who know everything there is to know about marketing, so you don’t have to. Here...
|<
<
1 2 3 4
>
>|
Pages: 1 of 4