Omar Akhtar, industry analyst at Altimeter, wrote a very comprehensive paper where he identifies four customer experience archetypes as well as an analysis of the specific...
If you’ve been keeping your finger on the racing pulse of content marketing, you’ve probably heard of content shock. This phenomenon refers to the masses of content being...
InMoment surveyed 2,000 consumers and 1,000 brands in the U.S. to find out where both groups aligned or disconnected on various CX topics, including memorability, personalization...
Internet of things (IoT) is a generic name for a broad range of systems. Any network of interconnected devices could be called a part of the IoT. If your phone communicates with...
Stackla, the visual content engine for brands, announced the Stackla Asset Manager (SAM), “the first digital asset manager (DAM)” that allows marketers to not only store...
Did you know that only 29% of companies have a multi-year digital roadmap to guide their digital transformation evolution? We, here at CMS-Connected, often get asked questions...
In this article, we will take a closer look at the ever-growing trend in the overseas expansion of online retail and how to make cross-border e-commerce work by outlining...
In this article, we will discuss what drives publishers to develop their own content management system while there are literally hundreds of CMS solutions already out there and...
Despite the buzz around such personalization tools and algorithms, end consumers seem to have a different view on personalized experiences than what the tech industry has been...
The adoption of video in enterprise organizations is skyrocketing as businesses expand across a global footprint, and video enables their employees to look into the eyes of their...
On the Magnificent Marketing Podcast, we sit down with industry experts to discuss common problems marketers face.
Skyword, a content marketing software and services company, recently announced that it has raised $25 million in growth equity from Rho Acceleration, a division of Rho Capital...
Now that the Christmas and New Year's dust has settled and e-commerce trends and stats are always of great interest to our audience, I have cherry-picked the most interesting e...
Adobe has recently surveyed over 1,000 white-collar workers in the U.S. about their email habits. The study unveiled that up from the last year, 61% of respondents would like to...
An extremely successful and long-lasting impact of content marketing, further, drove brands to act more like publishers, and that’s how in-house content studios were born.
Everything I do as a content marketer revolves around a desire to provide valuable information to customers. My strategy – which has been effective - is following the “4-1-1 rule...
Increasing demand for personalized and contextualized experiences naturally sets a domino effect in the motion of rising WCM vendors to adopt newer technologies and trends. In...
On the Magnificent Marketing Podcast, we team up with industry experts to dig deep into content marketing problems and discuss innovative ideas for solving them.
The digital strategy of higher education has the same components as many others, that of engagement, conversion, transformation and curating an experiential journey for the...
The advertising market is shifting away from digital ad marketing to content marketing, and it is crucial to know the difference between the two. This article will explain what...
In the era of data, metrics, and a focus on tracking each activity, it’s easier than ever to see where inefficiencies exist. Advances in technology make it a no-brainer to assume...
A study concluded that most marketing technology solutions have overpromised and under-delivered, leaving marketers ready to throw in the towel. In fact, 75% of marketers say...
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