Now that we left behind the prime time of consumerism, Black Friday, and the year is drawing to an end, it is about time for merchandisers to get serious about the strategies...
As Malcolm Gladwell stated in his book, it takes 10,000 hours to become an expert at anything. To bring you up to speed on digital communication that can crack consumer code, in...
As digital marketers, and particularly as content marketers, benchmarks are a necessary strategic tool. There are two main reasons why this is the case. Without knowing what...
If you missed all the excitement of Content Marketing World 2017, don’t worry. To help you discover the key takeaways from this whirlwind week long event, we’ve heard from some...
You wish there was an easier way to keep up with current events that you are interested in on the go without taking time out of your busy day? Then, let me introduce you to a new...
Simon Sinek famously stated: “People don't buy what you do, they buy why you do it." The quote emphasizes the power of having a mission and a reason for existing. When I think of...
A Walker Sands study with 335 U.S. marketers on the subject of marketing technology adoption unveiled that more than double the number of marketers now call their companies...
Acting as a virtual agent, bots are capable of addressing a various range of questions through a various range of modalities. No wonder why this technology is considered a game...
If I can go ahead and buy my stuff through Amazon, why would I bother to visit the brand site? Well, I wouldn’t unless I think that there is a valuable differentiator. Then, what...
Everything I do as a content marketer revolves around a desire to provide valuable information to customers. My strategy – which has been effective - is following the “4-1-1 rule...
Gini Dietrich is the founder and Chief Executive Officer of Arment Dietrich – an integrated marketing and communications firm in Chicago. She’s also a co-author of “Marketing in...
Shopping experiences go beyond a rational analysis of available alternatives, yet they are guided and emotional activities. Relevant product recommendations help retailers build...
Are you tired of guessing what motivates your customers, what type of content would be interesting for them or which areas to invest in moving forward? Then, you might be missing...
ON24, a webinar marketing platform, added the addition of ON24 Content Gateway to its marketing platform. According to the company, ON24 Content Gateway creates an online content...
By now, I am sure your organization has published a couple of multimedia content items here, a few blog posts there but maybe, those efforts didn’t really move the needle. Even...
The findings based on a study conducted by Strike Social begs to differ as it found that advertisers spend 156 percent more to target millennials despite the fact that baby...
Just because you don’t have a product like GoPro that users are dying to post the pictures when they purchase one doesn’t mean B2B brands can’t cash in on UGC. So the question is...
When it comes to selling technology, there are almost as many selling methods as there are technology types. One methodology that is getting a lot of airtime these days in the...
The term of Artificial Intelligence (AI) was coined by John McCarthy in 1956 who also said: “as soon as it works, no one calls it AI anymore.” Well, we are getting there as we...
If you want to extend your reach, there’s nothing like the free and oh-so-targeted publicity of social media such as LinkedIn Groups for B2B content marketing. Here are a few...
Selling products online is the fastest way to kick-start revenues for any business, so it stands to reason that an eCommerce platform is the digital straw that stirs the sales...
In short, the idea of influencer marketing isn’t new, but the strategy, content, dissemination, platforms, people etc. have undoubtedly given the premise a refresh. I will be...
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