Laura has reached out to Joey Moore to speak with him once again, to bring forward his rich insight on multichannel commerce strategy to our audience.
By now, I am sure your organization has published a couple of multimedia content items here, a few blog posts there but maybe, those efforts didn’t really move the needle. Even...
Everything I do as a content marketer revolves around a desire to provide valuable information to customers. My strategy – which has been effective - is following the “4-1-1 rule...
Just because you don’t have a product like GoPro that users are dying to post the pictures when they purchase one doesn’t mean B2B brands can’t cash in on UGC. So the question is...
Hootsuite, the social media management platform, has decided to expand its focus to include social advertising operations by acquiring Facebook ads manager AdEspresso. In...
Many online retailers feel that they would be defeated if they do not sell through Amazon despite the major downsides to relying too heavily on the e-commerce giant. However, the...
Did you know that only 29% of companies have a multi-year digital roadmap to guide their digital transformation evolution? We, here at CMS-Connected, often get asked questions...
As you may recall, hot on the heels of The Forrester Wave: Web Content Management Systems, Q1 2017 report, CMS-Connected reached out to Forrester’s Senior Analyst Mark Grannan to...
Shopping experiences go beyond a rational analysis of available alternatives, yet they are guided and emotional activities. Relevant product recommendations help retailers build...
Forrester published The Forrester Wave: Web Content Management Systems, Q1 2017. Of the 15 platforms Forrester evaluated for the web content management report, Acquia, Adobe, and...
When it comes to selling technology, there are almost as many selling methods as there are technology types. One methodology that is getting a lot of airtime these days in the...
A Walker Sands study with 335 U.S. marketers on the subject of marketing technology adoption unveiled that more than double the number of marketers now call their companies...
In the first two parts of this series – “Creating a White Paper that Will Generate Leads” I hope I emphasized the importance of creating content with shareability in mind first...
Sitecore, a provider of digital experience management software, unveiled a new major version of its flagship Sitecore Commerce product. With the new release, the vendor aims at...
The recent Episerver study, “Reimagining Commerce,” finds that ninety-two percent of over 1,110 U.S. consumers surveyed visit a brand’s website for the first time to do research...
Last week, Medium laid off 50 employees in non-engineering roles which made up about one-third of the staff, and are shutting down its offices in New York and Washington, D.C in...
One of the main benefits of practicing content marketing vs. traditional digital marketing is that content inherently contains the potential for brand evangelism; it’s basically...
If I can go ahead and buy my stuff through Amazon, why would I bother to visit the brand site? Well, I wouldn’t unless I think that there is a valuable differentiator. Then, what...
Eric Berridge, CEO of Bluewolf, an IBM Company, has a new book out called "Customer Obsessed". I could not pass up an opportunity to read a book that looks at how organizations...
CMS vendors consistently report anywhere between 15 – 25% of their current clients are behind more than a year on upgrading their CMS, and this can lead to challenges for all...
As the year is drawing to an end, in fact, there are fewer than 50 days remaining in 2016, it is about time to formulate the strategies and the budget that will help us marketers...
Hot on the heels of Episerver's acquisition of Peerius, the digital experience provider announced that it entered into an agreement to acquire a provider of omnichannel campaign...
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