As many of you already know, my co-worker, Laura Myers, and I had been invited to attend the Episerver Ascend 2017 as media which took place in the glamor of the heart of Las...
Throughout the last decade, and with the rise of “2.0” in every discipline and linked to every possible buzzword, the idea of “marketing 2.0” has not been spared.
Everything I do as a content marketer revolves around a desire to provide valuable information to customers. My strategy – which has been effective - is following the “4-1-1 rule...
SpringCM, a document and sales contract management solution for Salesforce customers, has raised $25 million in funding. In conjunction with the funding, SpringCM has appointed...
Whether you refer to it by that name, promoted content, recommended content or republishing, the concept falls under the same process of pushing your content out into third-party...
Just because you don’t have a product like GoPro that users are dying to post the pictures when they purchase one doesn’t mean B2B brands can’t cash in on UGC. So the question is...
Hootsuite, the social media management platform, has decided to expand its focus to include social advertising operations by acquiring Facebook ads manager AdEspresso. In...
Many online retailers feel that they would be defeated if they do not sell through Amazon despite the major downsides to relying too heavily on the e-commerce giant. However, the...
Here at CMS-Connected, we wondered what has been cooking in Crownpeak’s kitchen after all these major changes. To hear it first hand, we reached out to Adrian Newby, Chief...
Did you know that only 29% of companies have a multi-year digital roadmap to guide their digital transformation evolution? We, here at CMS-Connected, often get asked questions...
As you may recall, hot on the heels of The Forrester Wave: Web Content Management Systems, Q1 2017 report, CMS-Connected reached out to Forrester’s Senior Analyst Mark Grannan to...
Shopping experiences go beyond a rational analysis of available alternatives, yet they are guided and emotional activities. Relevant product recommendations help retailers build...
Forrester published The Forrester Wave: Web Content Management Systems, Q1 2017. Of the 15 platforms Forrester evaluated for the web content management report, Acquia, Adobe, and...
When it comes to selling technology, there are almost as many selling methods as there are technology types. One methodology that is getting a lot of airtime these days in the...
With literally hundreds of web content management (WCM) systems out in the global marketplace, I’ve always thought there would be a few websites you could visit for a legitimate...
A Walker Sands study with 335 U.S. marketers on the subject of marketing technology adoption unveiled that more than double the number of marketers now call their companies...
In the first two parts of this series – “Creating a White Paper that Will Generate Leads” I hope I emphasized the importance of creating content with shareability in mind first...
Do you ever feel like you still haven't figured out the last new, revolutionary, web content management tool that was rolled out a month ago, but experts and publications have...
Sitecore, a provider of digital experience management software, unveiled a new major version of its flagship Sitecore Commerce product. With the new release, the vendor aims at...
The recent Episerver study, “Reimagining Commerce,” finds that ninety-two percent of over 1,110 U.S. consumers surveyed visit a brand’s website for the first time to do research...
Although creating quality content, publishing it through the right channels in the right format at the right time, piquing your target audience interests, and engaging them with...
Last week, Medium laid off 50 employees in non-engineering roles which made up about one-third of the staff, and are shutting down its offices in New York and Washington, D.C in...
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