More and more companies are coming to the realization that content marketing is one of the best tools they have in their marketing arsenal. When CEO, Marketing Director, and the...
Getting your customers to talk about a product or experience is what every business hopes for. At the end of the day, you can spend hundreds on marketing strategies and...
Perhaps one of the most widely used quotes from the famed show Mad Men is “if you don’t like what’s being said, change the conversation” but what if you like what’s being said...
Customer churn is a common pain-point faced by many brands but thanks to the ability to create more actionable insight gleaned from customer data, brands are getting closer and...
Omar Akhtar, industry analyst at Altimeter, wrote a very comprehensive paper where he identifies four customer experience archetypes as well as an analysis of the specific...
Did you know, only 12% of the Fortune 500 from 1955 were still around in 2016 and more than 50% have disappeared since 2000? I didn’t know that either until I read a new study by...
Nearly one-third of organizations report that one hour of IT downtime costs them $1 million or more, according to a recent study conducted by San-Francisco based PagerDuty, a...
Considering securing more budget has always been a pressing challenge for marketing globally, working with smaller budgets doesn't mean marketers should settle for reduced...
As your business evolves and grows, it becomes even more difficult to keep up with internal and external communications while still maintaining value-driven relationships with...
In short, the idea of influencer marketing isn’t new, but the strategy, content, dissemination, platforms, people etc. have undoubtedly given the premise a refresh. I will be...
Success in content marketing isn’t luck or chance. It’s the result of a dedicated strategy, thinking outside the box, and perseverance.
Nobody knows that better than Robert...
Branding encompasses all aspects of your business operations, including positioning and reputation. By implementing strong small business branding tactics, you stand to develop a...
32% of employees in the U.S. are engaged. The numbers are even more depressing on worldwide where only 13% of employees working for an organization are engaged. Getting inspired...
This article will discuss one specific tool out of the technology stack that powers organizations with integrated sales processes from opportunity, upsell and quote management to...
Thriving in customer engagement that drives sales requires the right technology that can scale and a comprehensive strategy that can meet ever-increasing consumer expectations...
If B2B and B2C marketers want to position themselves to remain with or ahead of the curve over the next 3 to 5 years, they need to look out for a series of emerging tech, new...
Nearly one-third of organizations report that one hour of IT downtime costs them $1 million or more, according to a recent study conducted by San-Francisco based PagerDuty, a...
Customer experience management (CEM) is quickly becoming a primary focus for companies looking to garner, gain, and keep market share. What many of these organizations are...
Salesforce is once again in the news with yet another acquisition deal. This time, the CRM and cloud giant has purchased Sequence, the user experience design agency that works...
I had reached my Mary Poppins moment – that moment when I knew my work was done and it was time to float off with my umbrella to new adventures.
Eric Berridge, CEO of Bluewolf, an IBM Company, has a new book out called "Customer Obsessed". I could not pass up an opportunity to read a book that looks at how organizations...
The global enterprise search market generated revenues of more than $1.47 billion in 2012 and is expected to reach $8.90 billion by 2024, according to a new study by Grand View...
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