Omnichannel marketing may sound like another one of those industry buzzwords that’s here today and gone tomorrow – but this couldn’t be further from the truth. To help you get to...
Understanding of the GDPR is paramount at this point and in an effort to educate, Kentico held a free event on September 26th in London, with Tim Walters, Principal Strategist...
Sitecore just announced at its annual global user event, Sitecore Symposium 2017, which is currently taking place in the glamour of the heart of Las Vegas, that they rolled out a...
Scott Brinker is as he is the creator and editor of this long-running martech landscape. However, the reason he has made headlines is not due to his on-going roles mentioned but...
A Walker Sands study with 335 U.S. marketers on the subject of marketing technology adoption unveiled that more than double the number of marketers now call their companies...
Everyone wants a successful digital asset management implementation, right? There are lots of ways to do that, including hiring a DAM expert to consult with your team, but key...
Acting as a virtual agent, bots are capable of addressing a various range of questions through a various range of modalities. No wonder why this technology is considered a game...
An increasing number of tech companies, mostly Software-as-a-service (SaaS) vendors, have been establishing educational programs, courses, and certifications in the hopes of...
If I can go ahead and buy my stuff through Amazon, why would I bother to visit the brand site? Well, I wouldn’t unless I think that there is a valuable differentiator. Then, what...
Integrated marketing has become a high priority for marketers to reach buyers in an increasingly complex consumer journey that stretches across numerous devices and channels...
To understand the reason behind the gap between to marketing automation and managing customer relationships and learn more about how to bridge it through technology, we reached...
Everything I do as a content marketer revolves around a desire to provide valuable information to customers. My strategy – which has been effective - is following the “4-1-1 rule...
Gartner predicts that by 2017, 75 percent of enterprises will have more than four diverse automation technologies within their IT management portfolios, up from less than 20...
Gini Dietrich is the founder and Chief Executive Officer of Arment Dietrich – an integrated marketing and communications firm in Chicago. She’s also a co-author of “Marketing in...
Are you tired of guessing what motivates your customers, what type of content would be interesting for them or which areas to invest in moving forward? Then, you might be missing...
Business sponsors decide to give marketers the green light to implement the Content Management System of their dreams. Its robust features dazzle the team: better storage...
Whether you refer to it by that name, promoted content, recommended content or republishing, the concept falls under the same process of pushing your content out into third-party...
By now, I am sure your organization has published a couple of multimedia content items here, a few blog posts there but maybe, those efforts didn’t really move the needle. Even...
The findings based on a study conducted by Strike Social begs to differ as it found that advertisers spend 156 percent more to target millennials despite the fact that baby...
Just because you don’t have a product like GoPro that users are dying to post the pictures when they purchase one doesn’t mean B2B brands can’t cash in on UGC. So the question is...
When it comes to selling technology, there are almost as many selling methods as there are technology types. One methodology that is getting a lot of airtime these days in the...
Marketo, a cloud marketing solutions platform provider, announced a multi-year collaboration agreement with the public cloud giant Google Cloud that will see the vendor migrating...
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