Marketo, a cloud marketing solutions platform provider, announced a multi-year collaboration agreement with the public cloud giant Google Cloud that will see the vendor migrating...
Considering securing more budget has always been a pressing challenge for marketing globally, working with smaller budgets doesn't mean marketers should settle for reduced...
Michael Seifert, stood at the helm of the Sitecore organization from the very beginning, but on July 1st, after much careful consideration, he passed the reigns to newly...
The most common struggle is collecting, analyzing, and acting on feedback. In other words, most businesses that primarily focus on customer experience haven’t quite figured out...
The premise of this article is to explain how businesses can detect new opportunities and the gaps in the markets they serve more quickly and at a lower cost by tapping into...
Location-based advertising and marketing technology have seen a tremendous amount of interest and enhancement in the recent years. The idea is measuring ad effectiveness based on...
Here at CMS-Connected, it is always delightful and an honor to have great conversations with incredible women in the tech industry. At SitefinitySummit 2017, my co-worker Laura...
Marketing automation comes into play as it helps organizations tackle a lack of familiarity by creating highly personalized and relevant content, tracking engagement and...
In the light of Adobe’s consistent recognition in the space, our tech reporter Laura Myers reached out to Kristin Naragon, Director of Product Marketing for Adobe Campaign to...
Ernst & Young, the professional services firm, just revealed the results of a new survey they conducted with top executives, called the Global Capital Confidence Barometer. 75...
If B2B and B2C marketers want to position themselves to remain with or ahead of the curve over the next 3 to 5 years, they need to look out for a series of emerging tech, new...
Laura has reached out to Joey Moore to speak with him once again, to bring forward his rich insight on multichannel commerce strategy to our audience.
On March 30th, SearchDex, the SEO technology and consulting agency that specializes in eCommerce announced its new SDX Hyperloop Platform, aimed at arming marketers with more...
An increasing number of tech companies, mostly Software-as-a-service (SaaS) vendors, have been establishing educational programs, courses, and certifications in the hopes of...
Marketo Inc, a cloud marketing solutions platform provider, announced the public availability of Marketo's next generation Engagement Platform. The platform, is powered by a new...
If you’re working on your branded content strategy and you want to understand what’s happening in your industry and what the competition is doing, then you might want to check...
Today in 2017, Block turned out being Oracle’s “big mistake” while Salesforce’s huge gain as now the CRM giant has roughly 1,300 customers that are under contracts worth $1...
One of the new features Kentico released particularly piqued our special attention, and therefore, Laura sat down with Mark Raymond, Territory Sales Manager at Kentico to inquire...
When it comes to selling technology, there are almost as many selling methods as there are technology types. One methodology that is getting a lot of airtime these days in the...
A Walker Sands study with 335 U.S. marketers on the subject of marketing technology adoption unveiled that more than double the number of marketers now call their companies...
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