Now that you’ve created your personas, it’s time to start thinking about requirements. This step is essential as it will have an end effect towards the cost, implementation, and...
Having been around the block quite a few times in the development of successful eCommerce solutions, I’ve noticed some key aspects that I would consider to be of vital importance...
As marketers, our role isn’t just to build strong, trusting customer relationships now but to keep up with the changes – enabling brands, strategies, and our stories to evolve...
Tis the season to take time off.... Isn’t that how it goes? Many of you are more than likely taking some much-needed time of over the holidays, but that doesn’t mean your content...
Creating personas is a very powerful and rewarding approach to help increase the usability and client centricity of any web site or digital product. As a designer – who has...
Are you tired of guessing what motivates your customers, what type of content would be interesting for them or which areas to invest in moving forward? Then, you might be missing...
Here at CMS-Connected, it is always delightful and an honor to have great conversations with incredible women in the tech industry. At SitefinitySummit 2017, my co-worker Laura...
It is no secret that personalization provides lucrative results. In fact, according to Forbes’ study titled “Publish or Perish analysis of 380 CMOs” found that marketers that...
As the year is drawing to an end, in fact, there are fewer than 50 days remaining in 2016, it is about time to formulate the strategies and the budget that will help us marketers...
Episerver has entered into an agreement to acquire Peerius, a provider of intelligent omnichannel personalization in the cloud, in an effort to create a comprehensive digital...
Are you tired of guessing what motivates your customers, what type of content would be interesting for them or which areas to invest in moving forward? Then, you might be missing...