If you are an entrepreneur, web manager, marketer, or just generally involved in digital, then you know just how vital an optimized website is to attract traffic and convert your...
What is Content Optimization? Content optimization is a method to improve a site’s digital assets and pages through optimization to make it more attractive, unique, useful, and...
We reviewed the best digital marketing stats we have seen thus far in 2019 for mobile, search engine marketing, and email marketing. For the second installment of our two-part...
Customer experience. That is the differentiator that will help retailers, CPG companies, and manufacturers stand out from the competition according to a new report from Sitecore...
We are in the age of hyper-connected consumers, and delivering a personalized experience is vital for success. Recently, Sitecore and the Society of Digital Agencies (SoDA...
GoodFirms surveyed over 100 digital marketing experts to understand what the most difficult online marketing methods that are also the most effective are? The results of this...
You may be wondering what Marie Kondo and her show have to do with an article on digital marketing? It may seem like nothing, but let's take a more in-depth look.
By now, most marketers and businesses are aware of influencer marketing - the strategy of marketing to a specific group usually consisting of celebrities, bloggers, or industry...
In November of last year, Gabriella and I were invited on the Commerce Tomorrow podcast to join Dirk Hoerig and Kelly Goetsch to discuss the intersection of content and commerce,...
The easy part is defining the intended message within a content campaign, the meat of the initiative. The hardest part is dressing up that message up in a variety of unique ways...
With the amount of data available, and how it can grow exponentially, one of the best solutions is to adopt a business intelligence (BI) strategy, however, businesses have been...
As marketers, our role isn’t just to build strong, trusting customer relationships now but to keep up with the changes – enabling brands, strategies, and our stories to evolve...
Tis the season to take time off.... Isn’t that how it goes? Many of you are more than likely taking some much-needed time of over the holidays, but that doesn’t mean your content...
It’s a nice idea to think that you can convert a customer with one piece of content, but those instances are few and far between. This is why our last podcast of 2018 focuses on...
We were very excited to bring back many insightful stories from some of the most innovative and talented members of the Sitecore community directly from the event floor at...
“Content is King”. I know, I know, we have all heard this phrase. But let's face it, it still rings true today and content is king.... or to put it “something preeminent in its...
As we all know, the best customers are recurring customers, but how do we keep this notion alive? Laura and I attended BloomReach Connect 2018 a few months ago in one of the tech...
The power of personalization is a power all brands want. Who wouldn’t want to be the one that has the most say in curating your journey through the web and nudging your attention...
In this month's podcast, Laura and I hopefully help shed some light on what it means when we combine artificial intelligence with a web content management system (WCM) and how it...
Sears Holdings, the parent company of Sears and Kmart, filed for bankruptcy early Monday morning. The 132-year old company was facing a debt payment of $134 million that it could...
In episode two of our podcast, Laura and I have decided to shed some light on the many conversations that we have amongst each other in hopes that we can also help clear the air...
The account based marketing (ABM) approach applies time-tested B2B marketing and sales principles to the challenge of selling to businesses by targeting company accounts rather...
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