Join Tyler Pyburn live at the 404 Conference, as he welcomes a panel of well-known expert guests to the show including Bruce Williams, Keith Durrant, Michael Kinkaid and Vince Mayfield, to discuss how to best bridge the gap between the sales and marketing teams so that all campaigns can succeed.
Is it a worthy conversation? Is it anyone with a pulse? If anything, it is the question with many, many answers and our experts each give their own take on the hot topic of the day, as our debate on Marketing Automation kicks off.
Are sales teams a bridge, or a roadblock on the customer journey? Our experts explain how timing and strategic alignment are key for all to utilise marketing automation as a friend, rather than a foe and above all, a nurturer of customers along their way.
Before your platform is racing down the automation highway, who and what should drive it? How do you address which features you turn on and when, and to what degree does the human interaction with the platform effect the process as a whole?
Sales are on the front line, interacting directly with customers to ultimately close deals. Should marketing incorporate that insight into campaign development more than they do and what’s the best approach to ensure time and resources are allocated the most effectively?
The perception of success within an organisation can be very different depending on the team you talk to, how do you measure the ROI of the differing teams and beyond that, how do you capture it for the platform in use?
Our guests each reflect on their experience and insight to discuss ways they feel are effective in mending and optimizing the relationship between the sales and marketing teams. The consensus, might surprise you.
Our highly engaged audience had listened intently and through a show of hands and the use of an innovative app, Sli.do, their questions hit the stage to expand on the topics discussed as well as spark conversations all their own.