Each pairing brings benefits to brands interested in upping their content marketing and social engagement game. The partnerships will help users pull content from their social networks as well as make better use of content created with Adobe products.
Hippo brings omni-channel WCM to the table, while Bynder combines digital asset management with brand identity web publishing tools to offer a near-complete integrated digital experience.
Lexmark has been steadily overhauling its own business technology portfolio. The brand is becoming more synonymous with enterprise-grade content and business process management.
The firm plans an incursion into the UK ECM market. M-Files executive Julian Cook says that the company is focused on going after the big players like IBM, Microsoft and OpenText as he believes that their solutions are too complex.
TrustRadius claims its conclusions are based on 430 Web CMS software reviews from authenticated, end-users. The company splits its rankings into three categories as small businesses, mid-size businesses, and enterprises.
Robert Rose and Butch Stearns examine why WCM platforms must innovate thus providing organizations the flexibility to instantly access and share data across the integrated platforms.
Robert Rose discusses why Return on Investment (ROI) is precisely the WRONG way to measure marketing but could be the RIGHT way for measuring content.
Watch the full 60-min CMS-Connected Show, recorded live at the Hippo.Connect Boston event held in the Aeronaut Brewing Company.