Industry Insights

Who Has Marketing Ownership: CRM or CMS?

Our hosts Butch StearnsScott Liewehr and special guest Cathy McKnight which software will create your marketing campaigns, and drive adoption from? As CMS and CRM software both work hard to provide more features to customers, there is now overlap between these two technologies.  There is a need to understand whether the task lies within your CRM or your CMS as the primary platform.