Janine Olariu - Articles
28 Aug 2017
Today’s successful corporations, both in monetary and in company culture terms, have a tightly running demand engine rather than the pillars known as “marketing” and as “sales...
2 Mar 2017
Throughout the last decade, and with the rise of “2.0” in every discipline and linked to every possible buzzword, the idea of “marketing 2.0” has not been spared.
14 Nov 2016
Pick up any literature focused on marketing functions in the business world. A common theme is always the struggle between marketing teams and their age-old rivals, the sales...